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Default Urgency/Importance grid - Brian Tracy tips - 02-26-2006, 10:12 AM

Highly recommend you all go buy Brian Tracys' new "doubling your productivity" DVD (produced by http://www.seminarsondvd.com , they sell it on ebay for a lot lower than list though, so check there first) ..

Terrific insights, extremely important DVD, one of the best I've ever seen.

He talks about things like urgency/importance grid
(like this: http://www.teal.org.uk/sv/timemgnt.htm )

and many other quality of work/life/how to improve productivity tips.

Best DVD I've seen all year, highly recommended..

btw since I've determined that posting on forums falls into the non urgent non important area of the matrix, you'll see me a lot less on forums... except for my own.... but I'll be around on rare instances still .. best wishes all.

ken


http://www.CopywritingUniversity.com...psJune2006.mp3
http://www.WritingAdwords.com < --- the definitive Adwords video copywriting "How-To" course in a box!
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Default Urgency/Importance grid - Brian Tracy tips - 02-28-2006, 03:41 PM

Hi Ken,

Great post and quite interesting.

Tony Robbins has had a product out for a number of years, called "The Time of Your Life" (aka TOYL). It is by far the best time management and personal productivity system that I've ever been exposed to. I'd give it a rating of 10-Stars out of a possible 10 -- it is that good.

It's a 10 audio cd program with a couple of great workbooks, flip charts and comes with an optional software & personal planner program.

It is much more than just a time managment system and is geared just a bit more toward the business professional than the usual self-help theme's of Tony Robbins other work.

It uses the exact same terminology as Brian Tracy is using.

Instead of a "grid" -- Tony Robbins uses a "Bullseye Circle." An extremely fine line there ?

I guess copywriters aren't the only one's who use "swipe files" ? Now I'm curious as to who reallyoriginated the system ?

Seemingly the same system and identical terminology, but a 4 quadarant grid vs. a 4 circle bulleye ?

I guess that leaves the Parallelogram and the Trapezoid still available. Hmmm? I smell a mini-site product already.

"Power Principles of the Time Parallelogram" -- or, "The 7 Secret Tennets of the Time-Trapezoid"

Do You Commit These 7 Deadly Sins of Time Management & Personal Productivity ?

PS: I'd also like to give you a public -- big two thumbs up and a 10-Star Rating for the production quality of your video's -- absolutely top shelf.

Do you have a production staff, or do you pump this all out yourself ?

Also, I'm probably not telling you something that you don't already know...but, in case any of your close friends have given you this suggestion -- here it is again from out in the hinterlands:

There is a huge parade (starving crowd) now forming and you have a tremendous opportunity to go stand out in front of it -- using John Carlton's metaphor.

That's a tremendous USP-Biz Model opportunity for you given that you seem to make McGyver & Inspector Gadget seem -- Techno/Gadget challenged. Additionally, you seem able to produce that ever elusive combination of both quantity and quality.

Have you ever considered putting the "copy" thing on the back burner and running with the video technology and production ball ?

Just my .02 cents.

All the best,

Martin


Martin
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Default 03-02-2006, 05:11 PM

hi Martin, thanks ... appreciate your kind post, it made my day...

agree re Tony Robbins, the video that comes with that set is one of my favorites, re TOYL ..

most of the bizop gurus recycle each others stuff, like most fields..

see my http://www.Sitefomercials.com for video production ..

I've got so many projects in motion now, it's exciting times..

ken


http://www.CopywritingUniversity.com...psJune2006.mp3
http://www.WritingAdwords.com < --- the definitive Adwords video copywriting "How-To" course in a box!
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Default sitefomercial.com --- as Emeril would say --- BAMM ! - 03-03-2006, 10:26 AM

Hi Ken,


A great post to time & date stamp for posterity.

Your sitefomercials.com USP & Biz Model is beautifully positioned atop only the first ripple of a fast approaching wave that’s going to build into a disruptive technology tsunami.

The key is not video – video isn’t really anything new to the internet marketing zeitgeist.

The differentiate, or die proposition is going to be found at the dividing line between ultra-high production quality and premium special effects with seamless editing and professional, infomercial quality presentations….and the run of the mill video that we generally see today.

I also believe that the real opportunity is not going to be among internet direct response marketers – although that opportunity will be large indeed. The real opportunity is going to be in the mainstream business market.

Two weeks ago I went to my dentist to repair a broken tooth… which of course resulted in a near $2k root canal and crown. While in the waiting room, there was a video playing with a small presentation from the dentist, his family, his practice, the staff and his mission statement along with a presentation for the new “whitening” procedures. It had excellent production quality and was very well done.

Part two of using video as a marketing and selling tool occurred after my initial x-rays and exam. The dentist gave me a quick overview of my options, had the dental assistant turn on the video and left me in the chair to watch a 5-7 minute “infomercial” on crown’s and bridge’s etc. There were video presentations available for virtually every dental procedure and product available.

…the “bulb” went off for me, when after returning home; I checked the Yellow Page ads in my phone book and not a single Dental Practice had a web site offering anything more than the most elementary articles on basic procedures.

The opportunity to powerfully position a business via utilizing a web site and high production quality video clips to pre-screen and virtually pre-sell prospects, in addition to communicating one’s USP and educating them and pre-handling objections is completely untapped.

The cost barrier has been shattered to where virtually any product, or service can now be demonstrated to the potential consumer via the added dimension of video versus just the written word, or audio.

The ability to take the traditional eavesdrop telephone/audio testimonial lines that some savvy businesses are presently utilizing and adding the dimension of video testimonials and feature/benefit presentations is an incredibly broad opportunity.

A dentist can eliminate the inefficiency of an in-office presentation and instead; more effectively lever that technology via driving traffic to a web site and turn that broad unqualified traffic into a starving crowd that raises it’s hand -- already virtually pre-qualified and pre-sold.

A home improvement company can utilize video product demonstrations for replacement windows, vinyl siding, energy efficient products such as high tech insulation products and differentiate themselves immediately from the competition – instantly rising above a commoditized price environment.

The possibilities are endless and exist for every product and service imaginable.

Utilizing regional and local keyword search technology paired with high production quality video that communicates a USP and demonstrates the features and benefits of it’s products and services; will allow start-ups to leap-frog over the competition and those already well positioned first movers to literally lock-in positions of market dominance.

Ken -- think big, real big, even bigger than you are now…. wrap that ball tightly with both hands and run to daylight…. there’s a helluva hole open right now – and there’s no one between you and the goal line.

Congrat’s for doing it…and being an inspiration for “taking action.” – massive action !

All the best,

Martin
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