This is hilarious. For all you pseudo-
SEO-scientists out there, stop planting false information into the minds of forum members.
Saying meta-tags don't matter is false. With Google, they make NO difference to PageRank, however in direct tests we've ran, I can categorically PROVE to you that using them wisely aids in your search marketing campaign.
Myth busting continued... PageRank makes NO difference to how your website ranks in Google for ANY term. It's simple a way of gauging how trustworthy a page is in general based on incoming backlinks. Direct affect to ranking? Non whatsoever, at least none large enough to be detected in mass testing.
If you have a crud-load of backlinks pointing to your site for a certain keyword, and your PageRank is 0, you can still rank top of the pile.
So before you guys spit out facts you've read on blogs or picked up from some $7 product, actually do some testing yourself. I test. Like hell. Michel taught me that in Q1 2007 when I first spoke with him... "I'm a testing freak - never stop."
And darn. Once again (and rather unsurprisingly), Michel's right.