The following emails all appeared in my inbox simultaneously.

The emails are all coming from folks whose names I recognize, and whose lists I've chosen to stay on. And while not all of them tip their hands in the subject line, I knew it was a safe bet they were all promoting John Reese's next launch.

Any guess on which one I opened, or thoughts on which one you'd be most drawn to open?

Here they are...

new traffic secrets video just released

Andy - you've gotta see this...

John Reese Is Back

John Reese is *BACK*

Amazing Video You Should See

The perfect holiday gift

wow, can't believe this showed up, Here you go...

bummer

I would have opened " new traffic secrets video just released" because I get so many vague email headlines these days, I only open ones that are specific and give me some indication what the topic is about.

All the others look like the same ol, same ol.

Frank's ("Bummer") and Jason's ("wow, can't believe this showed up, Here you go...").

I opened them all just to see how everyone is promoting... but Franks "bummer" was the first. I knew it was a TS email but curiosity about the bummer part pulled me in.

That's what I did too.

Let the games begin!

Reese looks like he means serious business though. I don't think he's playing any games.

On the other hand, I gotta come up with some crafty plan to beat Kern in affiliate sales.

Gonna need a miracle this time.

I'd open bummer. It's the only one that hints at an emotion and everyone likes to hear about how someone's day was worse than their own. It's almost like reality email. The rest, if I didn't know the name in the subject, would make me think my Junk Mail filter was turned off. Cheers

I'd have opened the "Bummer" email too, but there's just so many emails I delete without even opening these days.

Always open Franks as I know I'm in for an enteraining read