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Default How many people listen to UK radio stations? - 06-26-2008, 06:17 PM

Hello,

I am looking around at different radio stations to advertise on and want to save some time identifying which radio stations have decent amounts of listeners.

With magazines I use the ABC figures for distribution, is there anything similar for radio?

You healp is greatly appreciated.
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Default Re: How many people listen to UK radio stations? - 06-26-2008, 06:21 PM

never mind, i found it - :: RAJAR
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Default Re: How many people listen to UK radio stations? - 06-26-2008, 07:21 PM

With radio you have to be really careful and specific. (I just stopped selling radio last month)

Knowing a stations overall listener numbers is completely useless without a solid handle on the demographics and the daypart breakdown.
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Default Re: How many people listen to UK radio stations? - 06-27-2008, 04:25 AM

Yeah I totally agree. I am looking for age 25-35 male but at least now I know which stations are popular and which ones have low listeners or listeners who don't stay on the channel long.
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