Okay, I am working on writing my first sales page ever... and I never realized exactly how hard it is write one until now.

I realize I am far from finished, but I would like some advice because I wrote one that I thought was decent and was told by some people at a different forum that it was absolutely horrible. I redid it and now would like another critique please.

Easy Licensing Pro

I also have a few specific questions:

I had a picture on my sales page of me and Travis Sago, it is off right now though. I was thinking that this would give me automatic credibility to anyone that knows who Travis is. Am I right or wrong here?

I have put a few 'sub heads' or whatever they are called... the ones in the middle of the page. Am I doing those right or are there different points that need to be emphasized?

The opt in form: Should I delete one of them and move the other somewhere else so the attraction is more on the sale than the opt in?

Thanks a lot in advance!

Hi Matthew,

Just took a peep. Instantly intrigued. Good headlline and subhead makes me want to read the letter which is what you want.

Excellent first attempt. One thing. Your strategy would work much better if you did a proper 2-step approach. First get their email address with the free report you offer. Then sell your main offering though your report or follow up emails.

-- Rachel

Ah, I was thinking about doing something like this.

Are you saying to just make a really good squeeze page and then convert them through my free report?

I always here to give away your best stuff for free, so I honestly did give away some really great stuff in my free report and I feel like it would do a good job of converting to sales.

The way I have designed it is that people will be able to take the free report and use their head a little bit and make money using my methods... but if they do not want to use their heads and want to be lazy they can buy the book b/c I include everything they need to copy and paste.

PS. Thanks a lot!

Matthew,

Yep. Your sales letter, as it stands now, is a pretty decent squeeze page. But, you'll need another letter to sell your main offering.

You see, your letter reads like you're just giving away a free report. Then, about 3/4 of the way down, we're hit with your true sales pitch. Your price point is a little high for this.

Best to do a proper 2-step thingy. That way, you've warmed them up and they should be salivating for more!

-- Rachel

Thanks for the advice Rachel, I really appreciate it.

I will begin working on shaping this more into a squeeze page and start on a new sales page then.

Couldn't agree more. Sell the opt-in, then sell the product. Then, at the very least you're building a great list that you can sell the same, or similar products to at a later date.

Thanks a lot Travis.