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Reload this Page This website just doesn't convert
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Default Re: This website just doesn't convert - 06-11-2008, 04:04 PM

I've updated the site. Please let me know what you think.

Squeze Page: The Knack of Managing and Supervising

Pitch Page: Almost Every Business Owner is Wrong About Management Training

Many thanks,

Shaun Pearce
(the Video Guy)
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Default Re: This website just doesn't convert - 06-11-2008, 04:52 PM

I'm just looking at this for the first time, so I don't know what was there before. I see a problem with the headline on the squeeze page.

You talk about whether the business has "the knack." Although that's a clever way of introducing the name of your product, it means nothing to the reader.

Instead you could be clearer on the benefits of your product there. Also, I suggest you eliminate the exclamation points. If you can't create emphasis with your words, you're usually better off not trying to create it with the punctuation. In fact, in any kind of writing, it's best to remove all exclamation marks and see how it reads without them. I was surprised when I started doing this at how much better my prose read without them! (oops, I just added one).

Anyway, I hope this is helpful.

Janet
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