| Re: This website just doesn't convert -
06-11-2008, 04:52 PM
I'm just looking at this for the first time, so I don't know what was there before. I see a problem with the headline on the squeeze page.
You talk about whether the business has "the knack." Although that's a clever way of introducing the name of your product, it means nothing to the reader.
Instead you could be clearer on the benefits of your product there. Also, I suggest you eliminate the exclamation points. If you can't create emphasis with your words, you're usually better off not trying to create it with the punctuation. In fact, in any kind of writing, it's best to remove all exclamation marks and see how it reads without them. I was surprised when I started doing this at how much better my prose read without them! (oops, I just added one).
Anyway, I hope this is helpful.
Janet |