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Default internet business workshop - 05-05-2008, 11:14 AM

hello everyone

I would appreciate a critique of my headline.

"What Would You Give To Sneak Into This Unique Closed Door Event… & Eavesdrop On A Millionaire Marketer Who Makes No Sales Pitches… Has No Guest Speakers… & Takes No Prisoners… As He Leads 11 Internet Beginners Step By Step From A Blank Screen To Their Very Own Auto Pilot Web Business In 2 days?"

Thank you.
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Default Re: internet business workshop - 05-05-2008, 09:25 PM

Needs to be longer.
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Default Re: internet business workshop - 05-06-2008, 01:40 AM

Funny, Kyle.

I think this is a prime example of the risk of asking a question in the headline. And you've got them asking themselves about price first thing. Also risky.


Andy Catsimanes
Vice President, Marketing and Operations
Michel Fortin's Success Doctor

Last edited by Andy Catsimanes; 05-06-2008 at 01:53 AM.
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Default Re: internet business workshop - 05-07-2008, 06:46 PM

Making it shorter and getting out of question mode are definitely good ideas.

One way to make it shorter is to use a pre-head.

Often, pre-heads call out the target audience.

Something as simple and direct as:

Attention Aspiring Internet Marketers...

This way, at the very least, the reader identifies with the premise for being on the page.

Another point to consider is the use of words like "this."

Where would "this" generate more curiosity?

In connection with the event? Or, the millionaire marketer per se?

Also, "this" presumes the reader has already bought into the premise for reading this particular sales letter.

It's too soon to jump to that conclusion.


Eric Rosen
Marketing Consultant & Copywriter
Take The Sales Strength Audit Today >>
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