Hi:

First of all, sorry for my repeated posts... something´s wrong with my browser and this forum... but I will try to delete them...



Well, thanks a lot for your fast responses:



1. Changes: I´ve added some phrases:


--- "And forget about PLR and RR forever...


--- "Discover why may people are calling my product...


--- "The most prfitable WSO ever...

--- "What if you can grab killer ready made products made by the best authors and artists of all times, ready for you to compile them and sell them for big profits?? ...


--- "And just not only written content, but killer artwork, graphics, photogaphies, music, audio files, video, movies, and even software!



They are added phrases...

How is that possible? Did you change anything in the copy? If so, guess what? Change it back.

If you didn't change anything and the conversion drops considerably, it's usually the traffic, not the letter.

It could also be the positioning. Is there new competition since the last time? Has word gotten around that your product wasn't any good?


But think about it... If the copy didn't change, but the conversion did... you're likely barking up the wrong tree.

that said... there certainly are things wrong with your copy.

If you didn't change anything then it comes down to the fact that it's a WSO.

There is a limited market in there.

Your sales letter is great. I love the way you sell the reader on the importance of KILLER CONTENT.

But I think what's hurting your conversion is the number of bonuses you're offering... look, ELEVEN bonuses!!! That's just overkill. You're undermining the VALUE of your offer.

Also, though I know you're selling some public domain thingy, I couldn't quite figure out what EXACTLY you're selling because of the way you presented your offer. Your presentation isn't clear.

Lastly, might want to make your sales letter as BRIEF as possible. Cut to the chase & shoot straight for the ****. Your sales letter is quite lengthy and wordy, and my guess is the internet marketing crowd (who's your TARGET AUDIENCE) is quite jaded with being hit with loooooooong sales letters.

That's all I've... try out my suggestion & watch if the conversion rate spikes...

I´ve added this phrase:

"What if you can grab killer ready made products made by the best authors and artists of all times, ready for you to compile them and resell them for big profits?? ..."


.. because it scores 465 with Glyphius...


But this one scores -25 (!?):


"And just not only written content, but killer artwork, graphics, photogaphies, music, audio files, video, movies, and even software!"


I wanted to add that phrase because many people just think that PD is just old dated books...


I think now that maybe it was a wrong move.

More changes I added:


- the look: I´ve changed the headline font (now Impact)

- I´ve added the testimonials boxes

- More added content:


5. And lastly, I´m gonna show you how to find the Yanik Silver, Dan Kennedy and Carl Galletti´s favourites copywriting oldschool gems books... those one that are keeping for themselves and tell you that are “out-of-print”...

... Including their MOST FAVOURITE GEM... (I will show you where you can purchase it for less than $5 right now)...


Heck! I will even show you how you can get it FOR FREE, online, the original copy, scanned, as if you had the book n front of you...


AND IT IS A MUST READ (a killer and funny copywriting book from 19**)...




In blue, the added content...





So I really thought that I was adding value and information to the copy.... mmmhh... weird thing

- And regarding if the value of my Book has been devaluated in some way or by comments, etc... Not at all, because nobody has said nothing even mediocre about my product...


All of them are rave reviews...


So it has to be something on the copy, I think...

So take out everything you added!

Your book is devalued by the no. of bonuses you're offering.

It's THAT simple.

Prospects get suspicious when you start throwing in too many bonuses because they think you're trying to add BULK to the offer as a way of making up for some "loopholes" in your actual product.

It doesn't matter how many rave reviews you've got.

Make it this way...

How many bonuses were offered for PLF 2.0? Less than 5

How many bonuses were offered for Mass Control? Less than 5

How many bonuses were offered for Stompernet? Less than 5

How many bonuses were offered for Pipeline Profits? Less than 5

How many bonuses were offered for Traffic Secrets? Less than 5

How many bonuses were offered for YOUR Public Domain Book? 11!

Go figure.

PS: In fact, I'd urge you to take a look at those WSOs that were hotsellers... how many bonuses did they offer?

PPS: Read this again

That's your sales letter's problem.

Fix it.