Hi, I just finished building my new website at http://www.superincomemarketing.com
and have had little success in getting people to join the programs and subscription.

Please reply back with any critiques you may have on the site. Is there something wrong witht he design? What I can do to make my site look better and get more sales? What's wrong with the site and how can it be improved? Any help would be appreciated.

Best regards,
Chris

Visually, I think the site looks fine.

My honest opinion is that it fails to differentiate. There was nothing that made me think your offering was unique. No sense of urgency. Also nothing that convinced me what you're offering is extemely valuable. No testimonials. No case studies.

That may help.

Is it a woman thing, I wonder? But I don't like the way the site looks at all.

You are using black,white, orange, green and yellow in the site, and then blue as the background. I don't think these colours go together, and they certainly aren't harmonious. In fact, I would liken it to going to certain supermarkets where all the noise and colours just jangle my nerves and jar on me, whilst other supermarkets have more calming interiors. I would suggest that if you want people to spend any time on your site that you work towards creating a more harmonious colour scheme.

This doesn't mean that it all has to be done in insipid colours and be an interior designer's dream, but something equally energetic that is easier on the eye is called for.

Also, the left hand navbar doesn't look too good in my humble opinion. And I don't understand the logo.

Copy-wise, I think the headline is a bit bland and doesn't speak to any particular person about any particular pain or opportunity. It just sounds like the kind of hyperbole seen on a million websites.

Next you have a quote that isn't attributed to anybody. It says:
The "greatest source of ..." ? According to whom, and why should I believe them? Is it really the greatest? What does greatest mean? What does it mean the greatest source for network marketers? Greatest source of what?

I agree with Keith's points about it being undifferentiated.

I would say that this isn't sufficiently specific. People are overwhelmed with ezines these days - tell us what's different about yours? What's in it for me? Why should I let you into my inbox every month?

On the positive side, I think your bullet points for the ebooks are quite good. But still, for some reason, I just don't feel compelled to fill in the form and get my free copies of them. I'm not sure why exactly.

Top to bottom:

Titlebar:
All you have is “super income marketing” in the title bar, this limits your ability to be found in search engines. Add a tagline that describes your company or make something really compelling.

You need meta tag keywords and descriptions as well. This will help your page ranking, and searchability.

Logo:
The logo graphic is too small and it doesn’t look right.
The logo text looks ok.

Navigation:
Way too much going on here, these are the same links, just placed in two different spots. Also the gold buttons are too hard to read. I would Lose them.

Body:
Get rid of the thank you.
Move the mission statement to anywhere but there.

Why? Because the user cares about “whats in it for me”
Visitors want to read about what you have to offer not thanks or a mission statement, not yet at least. Get them drawn in, get their email address, then tell them thanks.

I would remove all of the links and navigation and make a sales letter version of this. Maybe with a separate domain, maybe linking back to the main site with one link.

There are too many distractions on the page, too many headlines and headline graphics, a lot of the fonts are the same weight, they kind of run into each other. try an article or sales letter format. Then if you insist on keeping the extra stuff, run it down the right side of the page.

At a glance there appears to be 4 different fonts on the page. Some in the images and some in the text. Your text uses Geneva; arial or verdana. I would have the stylesheet display one of them. This shifting of the text fonts, weights and colors is tough on the eyes, and it doesn’t give a coherent or sound feel to the site.

Programs:
What programs are we talking about? The page doesn’t mention the programs at a glance at least.

Training:
This is misleading because all it really shows is the gurus.

Recruiting:
Takes you to a whole different site, what if you didn’t get the visitor’s email yet? Now you lost them to the other site. If that other site is you site too, are you able to track how they go there? Also it takes them away from the original offer of your site.

Overall:
There is no visual focus, it needs to deliver the message without other distractions from all directions.

Hope this helps, good luck

-r

www.logicalmedia.tv

Hi Chris,

My initial thoughs are that if your "most wanted act" from a visitor is that he/she clicks on the Subscribe button and subscribes, then you have way too much going on on the main page . All those links, mission statement and thank you text just distracts the visitor from signing up .

Make a Plain page with you logo, site name, tagline, the reasons why I should subscribe to your e-zine instead of to the gazillions of others on offer elsewhere - how are you different than others, what makes you an expert and different: experience, new angle on internet marketing, entertaining writing style, what ?

If you lose all the "noise" on the page that I mentioned, then you will also not need to use the somewhat annoying yellow background for the text to guide the reader.

A do like the e-zine cover you did. Very nice . You might want to consider shrinking the HUUGE green "click to subscribe button". Most people will see it, don't worry. It's the ezine cover they notice first, not the button anyway.

If you want to have buttons to "about us" section and to your affiliate showcases on the main page, please change the colour and black background under them. Make buttons green or light grey to go with the green colour of your page header and/or your buttons for bookmarking the page.

Lose the javascript alert box that you use for newsletter subscriptions. No buts or maybe!

Also, tell the visitor beforehand that his/hers mail program is going to open when he/she clicks on the button and that he/she should send a blank email (assuming you use an autoresponder). You can use your existing method if you want of course, but a better way would be to simply link to your existing subscription popup that uses a form.

Possible tagline for your site: "Beginner marketers' favourite pitstop" .

When I clicked on the "recruiting" button an affiliated site appered straight away without any personal presell or explanation on your part. People will not appreciate this ploy and the conversion will be ultra low, not to mention the animosity this creates.

Sorry for being blunt. Hope this helps. Otherwise a quite decent job.

All the best.

Chris,

My first impression is what is it you are actually doing? There is for sure far too much happening and not enough clarity. What do i Mean? Ok.

Too much happening: Your headline is surrounding by boxes. Within the boxes you are asking for action. Thanks you, Mission statements, menus etc. You are throwing out your visitor right away due to confusion and this also dilutes your message.

Clarity:What does that mean to someone who arrives on your page? Can it be mpore direct? Accelarate growth? What are we growing here, plants? Try it a bit more like ...

Apply our time-tested marketing plans and expereince lightning growth from your website of hundreds of a percent .... or something like that.

You have to be more specific with your choice of words. Ask yourself, "why will anyone sign up?" There has to be a reason from their eyse not yours. You think its a great idea and it probably is but it sounds a little too much like a lot of other stuff around that people have been hammered with for years now. Look for a niche in your field and become an expert in it.

Finally: everything looks too much like a headline. Fonts should not all be bold. Keep bold for headlines and subheadlines or calls to action.

Hi Alan,

I quite like your site - who did the design? Did you get a webdesigner to do it or do it yourself?

Jane