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Default The Doctor Who Cures Cancer press release question - 02-20-2008, 02:00 PM

For two years I slept on a friend's sofa bed and worked as a substitute transit bus operator to give me the freedom to research and write The Doctor Who Cures Cancer. After that is when the trouble started

After 12 years of being stymied by my publisher who sat on my book because I wouldn't accept a 65% reduction in royalties (he almost exclusively limited his sales to retail sales) the book is out once again and under my control as a softcover book!

During that time, another 6 million cancer patients died without access to this information. Millions more suffered immeasurably from their treatments. And so did their families.

How many tears? One is too many, isn't it.

Meanwhile, the book was mysteriously translated into Russian where 10,000 copies were sold back in 1999. I learned of that little episode less than two weeks ago. This helped create the demand for a clinic in Kiev which is now in operation, according to my Russian source.

I truly believe the same will happen wherever the book is read. For instance, two physicians contacted me years ago even with the tiny bit of circulation of my book here in the US previously.

Although it didn't go anywhere, two readers also contacted me about making a movie. One was a producer for a cable TV show. The other was a very wealthy attorney who lived on the beach in South Florida.

So here's my question regarding a press release: Do I use that information to create a storyline or just write something about the content of the book?

What would be the most appealing to you? And what would appeal most to the journalists in the media who respond to press releases?

The best to you.

Kelley
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Default Re: The Doctor Who Cures Cancer press release question - 02-20-2008, 02:45 PM

You can use the information as background...but don't make it sound whiny. For example, don't tell why it wasn't published for 12 years, just say that it was held up in publishing over financial squabbles.

Make your press release sound objective.

As you're writing it, ask yourself something--

Would a common journalist be embarrassed to put his name on this story?

Write everything in that light. You know as well as I do, that people are afraid to talk about alternative cures.


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Default Re: The Doctor Who Cures Cancer press release question - 02-20-2008, 05:24 PM

Quote:
Originally Posted by Kelley Eidem View Post
For two years I slept on a friend's sofa bed and worked as a substitute transit bus operator to give me the freedom to research and write The Doctor Who Cures Cancer. After that is when the trouble started

After 12 years of being stymied by my publisher who sat on my book because I wouldn't accept a 65% reduction in royalties (he almost exclusively limited his sales to retail sales) the book is out once again and under my control as a softcover book!

During that time, another 6 million cancer patients died without access to this information. Millions more suffered immeasurably from their treatments. And so did their families.

How many tears? One is too many, isn't it.

Meanwhile, the book was mysteriously translated into Russian where 10,000 copies were sold back in 1999. I learned of that little episode less than two weeks ago. This helped create the demand for a clinic in Kiev which is now in operation, according to my Russian source.

I truly believe the same will happen wherever the book is read. For instance, two physicians contacted me years ago even with the tiny bit of circulation of my book here in the US previously.

Although it didn't go anywhere, two readers also contacted me about making a movie. One was a producer for a cable TV show. The other was a very wealthy attorney who lived on the beach in South Florida.

So here's my question regarding a press release: Do I use that information to create a storyline or just write something about the content of the book?

What would be the most appealing to you? And what would appeal most to the journalists in the media who respond to press releases?

The best to you.

Kelley

My personal feeling as a consumer is that the theft is integral to demonstrating the books legitimacy.

There are afterall a bazillion alleged cancer remedies out there and the books to accompany them.

For me, you just strengthed my belief that I should look at this book. I never would have before. This theft could be the best thing that ever happened to you!

And I say this as someone who 2yrs ago was at serious risk of cervical cancer. I saw lots of ads for natural remedies/preventatives etc and never bought a single book. Who to trust?
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Default Re: The Doctor Who Cures Cancer press release question - 02-20-2008, 05:37 PM

I think these 3 things make a good story:
Quote:
Originally Posted by Kelley Eidem View Post
1.For two years I slept on a friend's sofa bed and worked as a substitute transit bus operator to give me the freedom to research and write The Doctor Who Cures Cancer. After that is when the trouble started

2.After 12 years of being stymied by my publisher who sat on my book because I wouldn't accept a 65% reduction in royalties (he almost exclusively limited his sales to retail sales) the book is out once again and under my control as a softcover book!


3.Meanwhile, the book was mysteriously translated into Russian where 10,000 copies were sold back in 1999. I learned of that little episode less than two weeks ago. This helped create the demand for a clinic in Kiev which is now in operation, according to my Russian source.
Maybe write it as a story about the madcap adventures of an author who faced one roadblock after another, but was determined to let nothing get in the way.
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Default Re: The Doctor Who Cures Cancer press release question - 02-21-2008, 08:09 PM

as someone who lost a parent to cancer and who spent the last 3 years researching cancer and alt treatments, its very interesting but like everything out there, the market is filled with TONS of scams and things that are 'supposed' to work, yet few actually do.

just something to think about when selling this.


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Default Re: The Doctor Who Cures Cancer press release question - 02-21-2008, 09:12 PM

Quote:
Originally Posted by davemiz View Post
as someone who lost a parent to cancer and who spent the last 3 years researching cancer and alt treatments, its very interesting but like everything out there, the market is filled with TONS of scams and things that are 'supposed' to work, yet few actually do.

just something to think about when selling this.
That's an understandable concern.

After spending two years researching this, speaking with several doctors who were familiar with the treatment, and interviewing patients who had been left for dead but who were since cured, I'm confident about the effectiveness of the doctor's treatment method.

Kelley
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Default Re: The Doctor Who Cures Cancer press release question - 02-22-2008, 10:12 AM

cool, but I dont think you got the point of my comment.... to the person like me who is your target market, it does me no good....

we want PROOF.

Real hard proof.

thats whats lacking on the site now.

the story is interesting and I really hope it works, for everyones sake.


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