|  Re: Fear of Flying Squeeze Page - Draft #1 -
02-13-2008, 04:32 PM
I just checked your market by a very quick google search, and I've got to say you're up against some pretty stiff competitors - a lot of major airlines, Virgin etc. Most give away a lot of good free advice, without even asking for an opt-in or the like.
Your biggest concern should be belief. What can you possibly say in that nano second when a lead scans your little landing page that will get them to read on?
At the moment you are blending in to all the other noise (aka trying to compete with other courses/books/seminars with huge credentials already) - Subtle's approach is good - that headline instantly is different from how everybody else is expressing themselves.
Your landing page needs mucho belief and an angle.
**Light relief from the day-to-day strains of professional copywriting ** | 
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