Here's a personal USP/bio:

"I devise actionable step-by-step systems that enable regular people to create an Internet information business that allows them to quit their day jobs as quickly as humanly possible. These systems have been tested in the real world and perfected in blood to bring in windfall profits.

I have written over 600 articles on the Internet and worked with some of the most famous marketers including Reed Floren, Steve Iser, Dylan Loh, Brad Callen, Aurelius Tjin, Gajapati Subudhi and a host more to name. The knowledge I have gained has allowed me to train 3,000+ liked-minded people to create their own 4-figure per month money machine on the Internet."

Tell me if you like it and what can be improved.

Thanks,

Fabian Tan

It's okay but there is no guarantee or meaningful promise, and there is no competitive advantage. Just about every IM sales page "says" they are making a six figure income.

In other words, it's no "We deliver fresh hot pizza to your doorstep in 30 minutes or it's free."

In my article USP 911: The Intensive Care Clinic for USPs I have a basic formula. There is only one way to be unique, that's through looking at the competition and finding a niche a potential customer would actually want.

Technically this USP is unique. Actually, it's not much different from the sales page or other USP of many IMers. Let's take an example.

Hyperbole: Actionable, step-by-step system. Almost everyone says that.

Better: "I tested 212 IM plans and discovered the five stumbling blocks people have actually implementing the advice."

It's pretty much the same all the ways through. "...wrote 600 articles on the internet..." "....worked with some of the most famous marketers..." ....So what?!

Why is what I wrote better? When you hear my opening line, it makes you go hmm ...what are those five stumbling blocks? Rather than name dropping, what I wrote sets up a "reason why" you might be in the elite circle, "....that's why so and so, and the other guy hire me at $x,xxxx to ghostwrite their IM products." Specific details that pass the "so what" test. It also passes the important "elevator pitch" test.

Ask yourself: Upon hearing your USP in an elevator would a likely potential customer ask you for your business card? Most USPs fail this test.

Most people will never understand why they should write out a USP. What for, when you're going to write individual offers for individual products? Most USPs could go directly into a drawer for all the good they do in a practical business sense.

Your USP is the essential kernel for your marketing. It's the value proposition from which you 1) Understand which product fit and which products and projects are distracting you from your core business. 2) Positions you against competition by explaining your competitive advantage.

It's not enough to be unique, you have to be unique in ways which ideally position your business to create a sale.

John,

Thanks for the tips.

Fabian

It's a big yawn for you

That statement has been repeated a GAZILLION times

Can you puhleazze say something else instead?

That statement would have arrested people's attention and get them to sit up and pay attention...

...in the 90's when the Internet bizopp market was about to gather steam...

So... unless u are living in the 90's... get it changed

Oh btw...

What in the World is an Internet Information Business?

Those 3 words are gonna murder the saleability of your USP seriously!!

You could have said "selling information on the Internet" or "selling eBooks on the Internet"

In fact, I think there's one word that you're missing that made those 3 words incomprehensible, and that is "Marketing".

"Internet Information Marketing Business" - TaDa!

But even then, I don't think the newbies will "get it"... so, it's still best to be specific and just say "selling eBooks online"

Missing the big U... "unique.."

Fabian,

Consider this...

I think you're looking in the wrong place for your answer. For your USP. You're looking outside in the marketplace for the definition.

You're listing what you've done... who you've worked with.

But there are a lot of people that have done the same (and more), that have worked with the same folks (and more).

But there is only one YOU.

What's your take on the world? What are opinions you have about "the way things should be" that are unique to YOU?

The bio/USP you listed focuses on words. You might consider focusing on IDEAS. BIG IDEAS. Those are powerful, and they speak to people.

You need a BIG IDEA that is unique to you.

Just to give you an example. Here's the BIG IDEA of one of my businesses.

"It's time for people to stop listening to GURUS and think for themselves. Getting help is one thing... but giving up your power to someone who simply tells you what to do (and then blames you when it doesn't work) is NO way to live."

I create products/services that support that idea. Everything I do I relates to that one idea.

Where did that idea come from?

It's just my view of the world. It is me.

Just keep letting it stew. Your answer is in there somewhere.

Jason,

Thanks for the ideas.

Fabian

You got some awesome feedback, and I don't want to repeat information. But I do have to add something:

IT'S POORLY WRITTEN!

My garsh, it's like reading a tech manual. Engage the reader. Let them know that you're a person...not a corporate robot.