The objective here is to overcome the "I can find it cheaper at such and such" attitude. I'm trying to think of themes that would work for both retailers and service sellers.

One of the problems is that so many mom & pop shops focus so hard on the "we give good service" aspect, that it automatically makes the consumer think that they'll be paying too much.

My thinking is to keep pushing the good service, but try to keep them from thinking "oh great, better service, higher prices."

So maybe just come out and say that isn't the case...in a tag line or something like that.

Your thoughts?

What service do I deserve? What does that mean?

What's extra?

Am I paying extra or not? If so, what for?

Dude, I'm not talking about a sales letter here.

The point is to overcome (in a very small amount of space) the notion that if people are getting good service (the kind that Walmart can't afford to give) they're going to pay for it.

Personally Eric I think you're trying to ram a square peg into a round hole.

There just aren't many successful business models out there that can support the notion of lowest prices and top of the line service. I'd go one direction and push it to the hilt... but if it were me I'd be more inclined to push the service and just let the customer realize (and rightly so) that they are paying a little more for that premium. It's the way this stuff works, input = output. If you're going to provide better service than Wal-Mart then you're going to have to have a profit margin that justifies the cost-- and there's no way you can match Wal-Mart's pricing on all items-- it just isn't going to happen.

The Domino's USP was, "A hot fresh pizza delivered in 30 minutes or less." Not, "The absolute best pizza in the area at guaranteed lowest prices and it's delivered faster than anyone else," which no pizza shop can do-- at least not for long and stay profitable.

Personally, I'd let the bargain hunters go elsewhere and I'd provide the best service in the area to the folks that wanted superior service-- and are willing to pay a little more for it.

Take it in whatever context you need. The questions are still valid.

"Get The Service You Deservewithout paying extra!" doesn't say anything nor mean anything to anyone.

As Mike said, lowest price and best service just don't work long term. I know which one I'd ditch.

It would as a tag line. A tag line is always to be taken in context with the ad, the company, etc.

I see what you're saying Mike...I guess what I want to do is not so much make people think they're getting the better price, but to take their focus off the price.

Duh...then why am I mentioning price???

Yeah but what good did a tag line ever do anyone Unless your tag line is a USP (and the original was not) then it's little more than a waste of ink.

Why not just let your customers know that they'll be getting a lot more by paying a little extra?

There are too many businesses competing on price these days. And it's getting difficult to convince people that they will get a better service from you than from another guy charging the same price.

Instead, you could try something like this to guarantee the quality of service you offer.

Well, I have a service business and I spend most of my days finding ways to build value. To make it seem like a deal they cannot refuse. My competitors stink at marketing, so it makes life that much easier. (but unlikely to last)

Here is 2 places I know I am taking it in the bon-bon. Movie theaters and convenience stores. I get so ticked off when buying this stuff... yet, find myself back in the same spot a week later pissing and moaning.

Why do I keep coming back?