Copywriters Board
Forum Rules
Go Back   Copywriters Board > Posting Forums > Critique Requests
Reload this Page My first attempt at any formal writing - Dr. Kilstein's Weight Loss Ad
Critique Requests Need a second opinion on your copy or strategy? Get feedback here. Be clear and specific. No advertising!

Notices
Reply
 
LinkBack (4) Thread Tools Display Modes
  2 links from elsewhere to this Post. Click to view. #1 (permalink) Old
New Member
spander is on a distinguished road
 
spander's Avatar
 
Posts: 3
Join Date: Dec 2007
Rep Power: 0
Friends: 0
Default My first attempt at any formal writing - Dr. Kilstein's Weight Loss Ad - 01-02-2008, 03:40 PM

Some People Used To Tell Me I Was Overweight Because I Wanted To Be.

If I Just Put My Mind To It I could Do Anything, Including Losing Weight. So I Did. Please Read This Short Story About How I Did It.

What ever the mind can conceive it can achieve – yeah, right. Easy for thin people to say, but I want to be fit and trim and healthy and I knew all the statistics, spent a small fortune on all the fads, but I just couldn’t so it.

Freshman in college, 6’1”, 195 lbs.. All of a sudden that “one of these days” became 48 years old, 305 lbs.. Someone please help me. Then I saw an ad, one that made me think of the thin people. A special seminar in my area of Vermont on weight loss using Self-Hypnosis, “what ever the mind can conceive…”

Programming my thoughts with positive reinforcement and the proper tools to help me. No pills, no special meals, no shakes, just keep eating the same foods I had been. Except subconsciously I would be making the proper choices without realizing it.

After a few weeks I used to go into the bathroom and look in the mirror, turn side to side then just stare at the person looking back at me. Quietly so no one could hear I would give one of those, shake my arms and hands as if I just won the lottery, open up a great, big, wide grin, and giggle like a little kid. I looked fantastic. And I was still 272 lbs..

It didn’t take all that long and I leveled off at 235. Nothing was going to stop once I saw the real progress, and I was enjoying the foods I was eating.

Please give a call to one of the counselors at the zyxyzyzxz center. The call is very private, the people you talk to are very friendly and understanding because they also have a success story of their own.

Feel Great, Look Great! 1-FAT-NOT-HERE Call Today!



Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiReddit! Stumble this Post!Google Bookmark this Post!Share on Facebook Bookmark to Sphinn!Twit this!
Reply With Quote
  #2 (permalink) Old
Master
maxjohan is on a distinguished road
 
Posts: 684
Join Date: May 2005
Location: Sweden
Rep Power: 4
Friends: 1
Send a message via ICQ to maxjohan
Default Re: My first attempt at any formal writing - Dr. Kilstein's Weight Loss Ad - 01-02-2008, 09:16 PM

Seriously, quite amateurish.

You tell it all in the first paragraphs. I think telling a story
is about not knowing what's going to happen next.

You need more pulse and a redline in your story.

You jump from dit to dat.

"Someone please help me." -- yes'this is one of those fat to skinny stories.

"Easy for thin people to say" -- the same

This kind of writing do not connect with peoples emotions.

The Doctor Blamed Me For Being Fat - Short version of you headline

Hope this helps a little


The man behind Grey Goose vodka understood that Americans want to pay more—You just have to give them a good story. Now he has a new tale to tell. it’s about a tequila called Corazón.
http://nymag.com/nymetro/news/bizfin...eatures/10816/
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiReddit! Stumble this Post!Google Bookmark this Post!Share on Facebook Bookmark to Sphinn!Twit this!
Reply With Quote
  #3 (permalink) Old
Senior Member
jcoolbaugh is on a distinguished road
 
jcoolbaugh's Avatar
 
Posts: 138
Join Date: May 2007
Location: USA
Rep Power: 2
Friends: 2
Send a message via Yahoo to jcoolbaugh Send a message via Skype™ to jcoolbaugh
Default Re: My first attempt at any formal writing - Dr. Kilstein's Weight Loss Ad - 01-02-2008, 10:19 PM

1.) It's all about you - nobody cares.

2.) What are you selling again?

3.)
Quote:
Quietly so no one could hear I would give one of those, shake my arms and hands as if I just won the lottery, open up a great, big, wide grin, and giggle like a little kid.
Seriously? What kind of sentence is that?

Overall the whole thing leaves me banging my head against the wall wondering where you learned to write.

Not trying to be mean, but I'd really start from scratch and figure out a bit more about both your market and your product before sitting down at the keyboard again.


-Jessalynn Coolbaugh
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiReddit! Stumble this Post!Google Bookmark this Post!Share on Facebook Bookmark to Sphinn!Twit this!
Reply With Quote
  #4 (permalink) Old
Super Moderator
drkilstein is on a distinguished road
 
drkilstein's Avatar
 
Posts: 1,150
Join Date: Sep 2004
Rep Power: 5
Friends: 7
Send a message via ICQ to drkilstein Send a message via AIM to drkilstein Send a message via Yahoo to drkilstein
Default Re: My first attempt at any formal writing - Dr. Kilstein's Weight Loss Ad - 01-02-2008, 11:38 PM

Hi Spander.

Wow. I got you to post. Great.

Hey. Welcome to the big leagues. First post.

Listen up.

Your copy needs a whole bunch of work.

And everyone is going to jump all over you.

So take it in stages.

What are you selling?

Who is your market?

What is your offer?

Gotta get those down first.

And listen up...

DON'T GIVE UP!

Peace.

Harlan
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiReddit! Stumble this Post!Google Bookmark this Post!Share on Facebook Bookmark to Sphinn!Twit this!
Reply With Quote
  #5 (permalink) Old
Junior Expert
Chris Custer is on a distinguished road
 
Chris Custer's Avatar
 
Posts: 292
Join Date: Apr 2006
Location: 32.208734, -90.245819
Rep Power: 3
Friends: 14
Send a message via Skype™ to Chris Custer
Default Re: My first attempt at any formal writing - Dr. Kilstein's Weight Loss Ad - 01-03-2008, 09:31 AM

Hey Spander,

I think you've got something here you can build on.

You've got the right idea using a story but you need to make it about the reader a lot sooner.

For instance:
If you're like this, I know how you feel. I was the same way. I felt desperate, hopeless. But then I discovered.... And now I'm a new person. And here's how it can help you too....

Try outlining your letter along a theme like this or something similar.

Use shorter sentences. Write like you talk...or like your reader talks. But don't make her work too hard to understand what you're saying.

Start reading and hand-copying great letters. You'll begin to feel the tempo, rhythm, and pace.

I know it's overwhelming. But stick with it. You'll get it.


Chris

Chris Custer
http://www.CusterWriter.com
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiReddit! Stumble this Post!Google Bookmark this Post!Share on Facebook Bookmark to Sphinn!Twit this!
Reply With Quote
  #6 (permalink) Old
Super Moderator
drkilstein is on a distinguished road
 
drkilstein's Avatar
 
Posts: 1,150
Join Date: Sep 2004
Rep Power: 5
Friends: 7
Send a message via ICQ to drkilstein Send a message via AIM to drkilstein Send a message via Yahoo to drkilstein
Default Re: My first attempt at any formal writing - Dr. Kilstein's Weight Loss Ad - 01-03-2008, 11:22 AM

Quote:
Originally Posted by jcoolbaugh View Post

Seriously? What kind of sentence is that?

Overall the whole thing leaves me banging my head against the wall wondering where you learned to write.
And they told ME I wasn't warm and fuzzy...

Sheesh.

Peace.
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiReddit! Stumble this Post!Google Bookmark this Post!Share on Facebook Bookmark to Sphinn!Twit this!
Reply With Quote
  #7 (permalink) Old
Senior Member
jcoolbaugh is on a distinguished road
 
jcoolbaugh's Avatar
 
Posts: 138
Join Date: May 2007
Location: USA
Rep Power: 2
Friends: 2
Send a message via Yahoo to jcoolbaugh Send a message via Skype™ to jcoolbaugh
Default Re: My first attempt at any formal writing - Dr. Kilstein's Weight Loss Ad - 01-03-2008, 11:45 AM

Like I said, Harlan, I wasn't trying to be mean.

It's his first attempt - that's great! But as such I
don't believe he needed warm and fuzzy, he needed
the truth.

Do I commend Spander for posting this here?

You betcha.

But I also assumed (okay, so maybe that was
my problem) that he wanted honest feedback
and not just someone to tell him "Hey, great
first try, but you can do better."

So seriously, not trying to be cruel; but without
a bit of contructive criticism from time to time, none
of us would ever have improved.

So here's warm and fuzzy...

Great first attempt, Spander. But you really need to:

- redefine who you are speaking to
- figure out more about the product you are trying to sell
- give your readers a "What's in it for me" takeaway
- make it more about your readers, rather than about yourself
- watch for serious grammatical errors
- make your font much smaller so that it is easier to read
- create a better headline that doesn't sound like every other product out there

Other than that, you're on the right track. Just clean it
up a bit and I'm sure it will be great.





Better, Harlan?


-Jessalynn Coolbaugh
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiReddit! Stumble this Post!Google Bookmark this Post!Share on Facebook Bookmark to Sphinn!Twit this!
Reply With Quote
  #8 (permalink) Old
Super Moderator
drkilstein is on a distinguished road
 
drkilstein's Avatar
 
Posts: 1,150
Join Date: Sep 2004
Rep Power: 5
Friends: 7
Send a message via ICQ to drkilstein Send a message via AIM to drkilstein Send a message via Yahoo to drkilstein
Default Re: My first attempt at any formal writing - Dr. Kilstein's Weight Loss Ad - 01-03-2008, 02:47 PM

Too little too late.

He's probably given up on copy.

You've shattered his dreams.
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiReddit! Stumble this Post!Google Bookmark this Post!Share on Facebook Bookmark to Sphinn!Twit this!
Reply With Quote
  #9 (permalink) Old
Senior Member
jcoolbaugh is on a distinguished road
 
jcoolbaugh's Avatar
 
Posts: 138
Join Date: May 2007
Location: USA
Rep Power: 2
Friends: 2
Send a message via Yahoo to jcoolbaugh Send a message via Skype™ to jcoolbaugh
Default Re: My first attempt at any formal writing - Dr. Kilstein's Weight Loss Ad - 01-03-2008, 03:10 PM

Quote:
Originally Posted by drkilstein View Post
Too little too late.

He's probably given up on copy.

You've shattered his dreams.
Lol! My oh my, if lil' ol me could do all that,
then this boy needs to grow a thicker skin.

But, seeing as you were the one who convinced
him to post it here in the first place...

I'd be willing to bet that you believe he can
handle a little constructive criticism better
than all that.

If not? Hey, I'll have done him a huge
favour and he can go on to pursue his real
goals and dreams


-Jessalynn Coolbaugh
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiReddit! Stumble this Post!Google Bookmark this Post!Share on Facebook Bookmark to Sphinn!Twit this!
Reply With Quote
  #10 (permalink) Old
Super Moderator
drkilstein is on a distinguished road
 
drkilstein's Avatar
 
Posts: 1,150
Join Date: Sep 2004
Rep Power: 5
Friends: 7
Send a message via ICQ to drkilstein Send a message via AIM to drkilstein Send a message via Yahoo to drkilstein
Default Re: My first attempt at any formal writing - Dr. Kilstein's Weight Loss Ad - 01-03-2008, 06:29 PM

That's right.

I encourage people to post.

You chase them away.

Another hope crushed.
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiReddit! Stumble this Post!Google Bookmark this Post!Share on Facebook Bookmark to Sphinn!Twit this!
Reply With Quote
Reply


LinkBacks (?)
LinkBack to this Thread: http://www.copywritersboard.com/critique-requests/7612-my-first-attempt-any-formal-writing-dr-kilsteins-weight-loss-ad.html
Posted By For Type Date
Info Marketing Blog This thread Refback 02-28-2008 07:14 AM
Ernest Weckesser Ad: How To Make Your Computer As Easy To Use As Your Telephone This thread Pingback 01-15-2008 03:22 PM
www.theweightlossbook.info » My first attempt at any formal writing - Dr. Kilstein's Weight Loss Ad This thread Pingback 01-03-2008 05:46 AM
My Diet and Weight Loss » Blog Archive » My first attempt at any formal writing - Dr. Kilstein's Weight Loss Ad This thread Pingback 01-02-2008 10:57 PM

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes