| Re: Weight Loss Presentation Slides Needs Critique -
12-30-2007, 05:33 AM
I thought it was pretty good...
I've got to ask about the main sales letter.
It's been talked about on other forums, but I would
to hear what you have to say. This sales letter
"breaks all the rules" - in terms of layout, design,
short pages vs. long pages, etc...
Obviously - it's a big winner.
I'm curious about a few things:
1. Have they/you tested this versus
the classic long scrolling site?
2. One big benefit of this layout is
that you can do a LOT of testing on each
page and see what gets people to read on...
I posted this on these boards months ago
and I got shot down. I think there's MASSIVE
benefits to this strategy.
Anything else you can add would be awesome.
I just think this sales process is an awesome anomaly
worth studying. Obviously, no one can add better
insights than you.
Thanks in advance,
Matt |