Okay you have to get into your buyers shoes, to be honest I almost bought your product so your sales page can't be half bad. So I will tell you the things that didn't make me buy your product - which is probably the most valuable advice you will ever get.
The problem I have is - whats stopping me from just writing some good copy for the squeeze page and providing very valuable content for optin in - along with doing some scarcity ploys, ect. and sending some targeted traffic to my squeeze to push up the conversions?
Im just not sure if your product offers me anything that I dont know? Remember your sales page is all about one thing only... me! the prospect.
Also are these results typical? How do I know that I am going to get the same conversion rates as you if you have some sort of special system?
Is it easy to use? Is it cryptic and a pain in the ass to implement? How much work do I have to put in?
Why should I buy your product instead of someone elses squeeze page product? What makes yours better?
Overall I think you have a good sales letter that is just missing some important elements... for example... John Carlton would rip your head off if he saw this salespage because you have... no testimonials!!!
Social Proof is a BIG selling point. If you dont have any customers yet then throw around a few copies to your friends! Better yet look for some of the big guns on the forum and send them the product to see if you can squeeze a testimonial out of them.
Also - make a warrior forum or copywriters board special offer if you wanna get some early customer purchases to test your copy and to get some testimonials.
I should point out to you that when I first read your sales letter I assumed it was 14.95 not $10. And
dont say $10 instead say $9.95. Put it somewhere I can read it and CLEARLY see that it is $9.95.
Now I assume you have an upsell? You'd be crazy to sell a $10 product without an upsell...
The other thing I dont see is a guarantee... so if I buy this product and it turns out to be crap - that means im out my hard earned dollars? (remember your prospects dont know who da f*ck you are - so they need insurance that they wont be ripped off to alleviate fears).
Anyways I think what makes this salespage strong is the fact that you have a good offer (products only $9.95) and... you have a good product.
Its as simple as that - attention getting headline + intresting teaser questionnaire + strong benefits + proof (you can never have enough) + good product + guarantee(you need one) +good offer + scarcity = good copy.
Although I dont really believe your scarcity ploy because you never provided me a reason why. Just telling me your 'web guy' I dont really believe it because you seem techy to me from your sales page. You should never ever lie to your prospects... especially of all not in the internet marketing market because we all have our B.S. detectors WAY high.
Even if you tell the truth but dont offer proof or make an unbelievable claim without warming up your prospect *even if you are telling the truth* (things like weightloss and internet marketing are especially susceptible to this) then you are going to lose sales.
People are highly skeptical, especially in internet marketing. So you need to alleviate that skepticism by offering proof. You have some good proof - but what you need is social proof and more reasons why.
Quote:
Originally Posted by csmith I'm trying to think of a different angle for the headline.
I think you get the idea from the 5 below. Target market is those who just can't seem to get their squeeze page to do what it's supposed to do consistently and reliably.
#1 If Your Squeeze Pages Convert Over 91%, Go Ahead and Close This Page.
#2 Do Any Of Your Squeeze Page Convert at 91.6%?
Mine do ... and I'm about to share exactly how it's done.
#3 Do 916 of 1000 Visitors Sign Up For Your Opt-in List? My secrets are soon yours...
#4 821 of 1000 Visitors Are Opting In At My Sites!
(And that's about average ...) Want My Secrets?
#5 Are Your Pages Converting at 91.6%?
Thanking you in advance!
Charles |