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| Critique Requests Need a second opinion on your copy or strategy? Get feedback here. Be clear and specific. No advertising! |
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| Junior Expert    |  Call To Action -
11-08-2007, 05:10 PM
I'm creating a business card (sample attached) for my group medical insurance sales practice. I will print in the middle of the card, "Sick of paying high group medical insurance costs?" One normal response might be "Yeah, so........." It's to that reader that I want to have a call to action. Something like "Call me for info" "Call me for solutions" "call me for strategies" "cut your costs by calling me" "call me to cut your costs" or something as simple as "call me." The call to action has to be very concise since it's going to appear on the front of this card, most likely beneath the "Sick of paying......" lines. Which, if any of the above calls to action do you like best? Do you have any other call to action suggestions? Please advise. Thanks. Rob P.S. I've already created a two-sided card with the fuming man and the same caption. On the flip side, I'm offer a free report on how to reduce your costs. The card that I'm asking you about is a different version where I'm not offering a free report and I want to use only one side. |
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#4 (permalink)
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| Super Moderator   Posts: 1,716 Join Date: Aug 2006 Location: Not too far from beautiful downtown Blue Ball & Intercourse, PA Rep Power: 5 Friends: 0 | Re: Call To Action -
11-08-2007, 07:48 PM
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#7 (permalink)
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| Grand Master  | Re: Call To Action -
11-09-2007, 11:55 AM
I'd prefer to try a bit harder to tie in to the "anger/revenge" dominant emotion we all feel about insurance rates. Sick & Tired of "Rip Off" Actually, if I were writing copy about this, I'd start talking about rich doctors, insurers and health care executives. No room on a business card for that though. Group Medical Insurance Prices? Ready To Fight Back? Call Today & Save Tomorrow! |
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Re: Call To Action -
11-10-2007, 05:30 PM
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