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  #1 (permalink) Old
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Default E-cover and header graphic critiaue Please - 08-30-2007, 02:57 PM

Hello

This is only my 8th post here but I'm trying to learn everything I can about copywriting and such.

I would love to get everyones feedback on the video cover and graphic header for one of my projects.

AdsenseCodeBreaker

Thanks
Charles Kirkland
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Default Re: E-cover and header graphic critiaue Please - 08-30-2007, 03:30 PM

Hi Charles,

It looks good except I find it a little difficult to read the header copy. I would revise it to make it stand out more or make sure to include something similar in the headline or subhead.

-- Rachel
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Default Re: E-cover and header graphic critiaue Please - 08-31-2007, 06:31 AM

I get the page source code only -- no images.


Check out the first two reports in The Copywriters Hoard...
How to Find the “Selling Story” Buried in Your Business
What would Direct Response Graphic Design look like?
And you can get the rest ...ask me how when we discuss your project
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Default Re: E-cover and header graphic critiaue Please - 08-31-2007, 02:40 PM

John

This link should work better for you.

Home | Customer Support | Become

Charles
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Default Re: E-cover and header graphic critiaue Please - 08-31-2007, 03:48 PM

Sean is a very talented designer.. So no doubt/suggestions about the quality of graphics..

All the best.


First impressions really DO count! Take a look now and
see what your impression is.. eCoverGuru

Last edited by eCoverGuru; 08-31-2007 at 03:54 PM.
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Default Re: E-cover and header graphic critiaue Please - 09-01-2007, 04:32 AM

Being a desinger myself, I think you already know the graphics are quality, or you wouldnt have paid the prices that Sean charges.

I think maybe your proud of your graphics and you are trying to justify the price.

Don't worry you have done well! Now your only problem is making sure that the copy and formatting does the graphics justice

Darren
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Default Re: E-cover and header graphic critiaue Please - 09-01-2007, 07:02 AM

The question with these headers is never whether it looks good.

The question nobody seems to ask is whether it is a business effective header. what's the best thing to put in a header? In other words, what could you have put there....

.....Picture of the author?
.....Picture of a customer giving a testimonial?

Most people fixate on the look of headers on purely aesthetic terms. That's not the point because your website doesn't need to be pretty to be business effective. And a number of tests indicate the standard way of looking at what's pretty almost guarantees you're hurting response in some way.

Unfortunately, that's why many direct response copywriters come out against "pretty." That's not the right way to look at it, but nobody bothers to A/B split run header graphics or test them in the same way copy gets tested.

Everything on the site should be open for testing. Nothing gets a free pass from scrutiny just because someone thinks it looks nice. Nothing is free, you're buying that graphic with the more effective use of that space you could be getting by rigorously testing 1) a plain page 2) other graphics.


Check out the first two reports in The Copywriters Hoard...
How to Find the “Selling Story” Buried in Your Business
What would Direct Response Graphic Design look like?
And you can get the rest ...ask me how when we discuss your project

Last edited by John_S; 09-01-2007 at 09:04 PM.
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Default Re: E-cover and header graphic critiaue Please - 09-01-2007, 07:50 AM

Good points John.

The money, house & car are all good imagery to use and the header looks great, but...

What about a basic testimonial header leading into a story?

How about lots of happy customers posing with their massive adsense checks?

A picture of the creator?

No header?

My feeling is that because so many sites have a similar header to yours most people will barely look at it, which means it'll be wasted space.

It does look great though
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Default Re: E-cover and header graphic critiaue Please - 09-01-2007, 09:49 AM

To me the "Codebreaker" name should have been given more thought when making the graphics. Also, are you sure it's legal to use the screen shot of the big G?


Regards,
Lance

"If you can lay your head on your pillow each night knowing you gave hundred per cent to your day, success will find you." -- Russell L. Mason
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Default Re: E-cover and header graphic critiaue Please - 09-01-2007, 12:30 PM

the design isn't too bad, but the design and the name causes a BIG disconnect.

you're trying to cram 2 different ideas into 1 thing and doing so causes this incongruence with your visitors.


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