Hi and welcome here
so here is my modest vision please believe in my respect and sympathy.
so regarding the web page here are my observations:
1)the design:
no delimited design.
too much height light.
horizontal scrolling.
many color used in you text format.
2) the copy:
it begin with the headline, interrogative non precise formulation.
those are question that imply generally an answer like "yes or no" and most of time they try to get the "yes" as an affirmation, perhaps a question that implied a reflection a long answer an interrogation may be better.
but again I am thinking about this form of headline, people in such situation have enough of interrogations, they are in trouble, they want just solution.
your headline:
Quote:
Are You Drowning in Debt?
Can't sleep? Can't stop worrying?
Do your monthly statements make you sick?
|
such question may be frustrating and induce such answer: "damn yes, are you kidding, ofcourse but the solution" the headline in it self don't inspire a solution neither a hope.
people in trouble fellow someone who is sure who detain a solution not some one who ask question and reformulate the same interrogations as them.
may be a headline in this form be better (English is my 2 language I am sure that you will formulate it better then me)
1) interrogative form :
"Are you ready to be debt free again without burning your credit card?"
"who else want to be debt free?"
2) other
"stop being their slave your debt free solution now"
"enjoy life again with zero debt troubles"
some notion like freedom, slave enjoy, trouble may fit in such headline.
the second problem with the copy is the use of
I instead of
you.
but the question is why?
why your copy is turned too much
I then
you?
the answer is the lake of
testimonial.
because you have to reinforce your claim by a true story and because there is no testimonial you are forced to turn to yours and to use I then you.
a question arise in my mind: could we build a story on our living and then a copy without a testimonial.
a captive interesting American's dream model story may be a solution.
because people enjoy challenge.
this was my modest vision, please believe in my respect and my sympathy and hope that help.