Hi again,
I especially liked the way Willie Crawford's testimonial starts out:
"ah's a mighty busy varmint..."
No need to be embarassed people, even though my eyes are watering from chuckling so hard after seeing your reactions.
It seems that the board here has been a little sullen lately so I thought I'd try and cheer a few people up.
There IS a salesletter rewrite in the works though. I've finally decided to take a lot of your expert advice, as well as some of the eye-openers I learned on the Gary Halbert call and test them against my original letter.
The existing letter converts unique visitors to customers at 0.9% and I'd like it to do a lot better. The new letter will use a strong USP, some 'attitude', more bullets, a compelling audio at the top, more powerful testimonials, an "Audio Guarantee", better bonuses and a couple of PS's., etc.
And no, it won't be translated into "Redneck Speak"
Paul Short