Hello Alice:

I think your sub-heading above would make an excellent main headline! Anyway, visited your website and read your sales letter. The letter is very good. Very well written!

Hmm....Interesting point, Dean. Maybe I should test that out. Thanks for your suggestion and input.

Alice

You're quite welcome, Alice! My pleasure!

Alice:

I just wanted to interject one more thing. Obviously, you can glean some very good ideas from this forum. There's a tremendous amount of talent here. Having said that, when considering feedback from others, always remember that you're a talented copywriter in your own right.

Read the feedback, give it the proper weight and consideration, but never get away from trusting your own talents and instincts.

I've never seen a sales letter that couldn't be improved to some degree. Try as we might, copywriting perfection simply does not exist. A sales letter DOES NOT have to be "technically" perfect to be "great" or extremely effective.

Joe Karbo wrote his famous "Lazy Man's Way To Riches" in only a few minutes. Michel mentioned you wrote your sales letter very quickly. Sometimes we write our best stuff "off the cuff."

When it happens that quickly and it feels right, it's usually a gift. Treat it as such. Tweak it a little, but DON'T make unnecessary wholesale changes. "Never look a gift horse in the mouth!"

Thanks Dean...I appreciate that. Michel may have exaggerated a little with the "minutes"...well, unless you consider about 100 minutes to be just "minutes". But it was done quickly and straight from my noggin & heart at the same time. The letter is doing well...but of course, there is always room for improvement.

I am using MultiTrack Generator (& I LOVE it) to discover certain things I can improve..but opinions on the overall impression from the letter are always appreciated.

Take care,
Alice

Hi Alice,

My impression was that one would craft the offer differently, and brand it differently for this market. If you try to target 2 markets with the same piece of copy, then there's probably going to be dilution of the core message that's important to each market. I would guess that this would involve a separate website, because it might be quite tricky selling the same product in 2 different ways on the same site - especially if you have different offers and price points. I would also guess that this market might need different graphics and imagery to the more mainstream internet marketing market.

Then, presumably, you would have to drive traffic to that site.

Personally, I would find setting up a new site, getting a new design, writing different copy and driving new traffic to be fairly involved. I'm not saying it can't be done quickly and cheaply if you have a more basic design, are quick at writing copy and know how to drive traffic. I'm just saying that I would want to know that that investment of time and money was likely to pay off compared to how else I might have spent that time and money.

Anyway, I'm glad to hear that it's going well! Do keep us informed of progress

Jane

That's right...the best option is to create a separate landing page. Just like with a pay per click campaign, we create landing pages for different keywords we target in a pay per click campaign and different markets. I think good marketing demands that we make numerous pages to reach the right people and motivations, you're totally right.

Alice