This is the text of an email I sent to Michel yesterday. However due to his workload and situation he has no time to reply individually. Evelyn (Michel's Administative Assistant) suggested that I open up to the Forum. Thanks Evelyn and the Forum in advance.

Hi Michel,
>
> My name is Bruce Hokin. As you can see from the information at the
> end of my email, I am a member of your Profit Pill list.
>
> I value your insights and your instructions and regard you as trustworthy
> and very knowledgeable. Michel, I would be grateful if you would spend
> a few minutes of your valuable time to look over my website.>
>
> I have finally completed the site and I am really looking for some
> guidance as to how I can get this product "off the ground". I would
> value your comments and instructions on the copy, the product and
> especially how I can market it to its potential.
>
> I am so keen for you look at my "5 Steps to Cost Benefit Mastery"
> e-course I am including the username and password with this email.
> (Please keep these private and don't share them). The e-course is
> located on the Members Page.
>
> username: (now deleted since it is to have such a wide audience)
> password: (now deleted since it is to have such a wide audience)
Please send me a private message if you wish to view and review the e-course in detail)
>
> This is ALL my ORIGINAL work not a re-hash of any other site.
>
> This method is beneficial to any company officer, in any kind of
> company, in any country of the world. It has universal application.
>
> I want to spread this method around the world. This method is
> simple, yet extremely powerful.
>
> Then, when more people right around the world start making better
> financial decisions we will all benefit. Don’t you agree?
>
> Looking forward to hearing from you soon. The link is at the end
> of my message.
>
> Thanks in advance,
>
>
>
> Bruce Hokin
> The Cost Benefit Coach
> ...helping you make better decisions
> http://www.thecostbenefitcoach.com/

Disclaimer: I believe in being brutally honest without being rude. I hope the following review conveys that...

I'm new to this forum, so I thought I would chip in to this unanswered review request. (BTW, your link is broken, so that may be why you haven't gotten any replies.)

(1) I scanned through the page as if I were a typical visitor. I have to say, when the font is that small, nothing "jumps out at you". Make your headlines bigger.

(2) The headline lacks credibility. I just don't believe that it will guide me through **every** financial decision. I would probably turn away from the page at that point. You should put the actual subject - Cost Benefit Analysis - in the title.

(3) Who's your target market? Maybe you should try tackle each target with a separate sales page...

- Small businesses making buy or lease decisions.
- Capital equipment purchasers comparing alternates.
- Manufacturers looking at make or buy decisions.
- And so forth...

(4) I've got a degree in Industrial/Manufacturing Engineering and took two terms of engineering economics, covering this subject in depth. Over the years I've forgotten most of it, but I've also made many capital equipment justifications, make or buy decisions, and buy or lease decisions. From my perspective, this book would need a software element to make it attractive. It wouldn't have to be elaborate - Excel templates would suffice.

(5) Lastly, the page needs is better graphics. The book covers look pretty bad.


Regards,

Nicholas Hebb
BreezeTree Software
Flowchart Software, Business Process Mapping, Value Stream Mapping, and Hyperlink Management Software - BreezeTree

The Main headline sucks Monkey Paw but you have "The WORLD is crying out for better decision-makers! They are paid handsomely and the world
recognises them for their talents. "

Which is 20.4 times as good. Drop the rest and use that.