Hello,
I want to start by saying thanks to anyone who puts the time in to review my copy.

I am finalizing my first software that is ready to go live. This is the very first version of the copy and I plan to test it up and down. You will notice there are numerous headlines to start. I couldn't decide so I threw them all in hoping you could shed some light on which may be the best one.

So without any delay, here is the copy:

http://www.keywordguru.info/copy/

The software is highly related to pay per click. It is a keyword/niche finder and a competition analyzing software. It has been developed to not only be fast, but also easy enough to use by even the newest of clickers. Yet is powerful enough for the pay per click guru.

I developed this tool because the rest of them seemed to be incomplete. I personally developed this tool to use and am now ready to share it. I still use it every day and it turns profits over and over again.

I am still working on the layout/design of this copy so it is not finalized in that aspect. The copy has been worked and is now ready for crtique and testing.

PS- I will
Thanks for any input!!!
Frenchie
KeywordGuru

Frenchie,

All in all your letter is pretty good - I particularly liked how you did the screen shots.

I would hazard to bet that you would do better with a clearer "order section"... as it stands now, your order links of "take action now", "get started", etc... are ok, but a lot of people will want you to hold their hand through the process. Make it as clear and simple as you can, as if for a child...

For this reason, I generally make an ordering section that is VERY CLEAR, listing exactly what will happen when someone orders, with a nice big, clear order button.

Same with the guarantee, it might help to put it in a box to give it a clearer definition and sense of official weight.

Regarding your headline, you can obviously test everything that you have already come up with, and for this, you might want to check out the newest CR% tester software solution that will do this for you well...

www.multitrackgenerator.com

It stands alone right now as far as ease of use towards finding your best CR% (I haven't used it yet, but I was on the conference call that explained it last week)... I am also partners to a tracking software developer, so I know the field well... and this looks very, very interesting.

Michel is very excited about it...

Anyway, back to your headlines... I would add an "If.. then" headline to the group for your tests, something like:

"If You Want To Triple Your PPC Traffic, Save Even 59% On Your Advertising Costs, And Leave Your Competitors Way Behind, Reeling And Rubbing Their Eyes In Stunned Disbelief...

Plug In This Revolutionary "Secret Weapon" PPC Market Research Tool And In Less Than 7 Minutes Unearth And Exploit Deeply Hidden Keywords And Niche Markets Like No Other Tool Available... In Just One Simple Click!"

Could be a double headline, could be a pre-head and headline, and it could be cleaned up further (I just winged it) - but I think it gets your message across clearer, with more umph.

Hope this little bit helps.

Hello Timothy,
and thank you for the critique!!
3 very helpful points you have brought up that I have been meaning to get in there. I just finished up the screenshots last night and I am glad you feel they are strong. I personally am a visual person so I thought that would be a good sell.

I did not write the copy personally yet have been working extremely close with my copywriter. They seem to have done a great job and your suggestions will be sure to help tweak it for better results.
I am planning to add in a small product box type graphic, nothing major and get both a guarantee symbol, and a windows compatible graphic.

As for the multitrackgenerator, I think it looks like an excellent tool. I actually have a system of my own that is similar to this and is extremely helpful. If Michel runs a super special maybe i'll take advantage of it

Ok, I appreciate the critique. If anyone would also like to take a stab at it by all means write away!!!! thanks
Frenchie