(BRANDname).LOOKING BEAUTIFUL DOESN'T HAVE TO BE BORING

A little soap here, a little oil there. the same boring ritual everyday. Now you can turn a fomal proceedure into a luxerious adventure, or if you like, a romantic comedy, a thriller or you could just soak in with your favorite soap

a bath is never the same with (brandname).


this is the copy for a press ad.product is a bathrom tv. targeting single women.

very urgent i get your opinions on this one.
thanks as always

The consumer is skeptical of unfounded claims, like soap turning anything into a luxurious adventure, let alone a thriller.

It's basically what agencies do: image advertising. Such advertising is held in low regard outside the agency setting.

PS:deleted because I missunderstand the subject.

ok stupid guy that I am it is about a saop not tv, ok.
second time read more, asck, then think.
and return to your english ABC.

Please next time when I begin to be stupid don't hesitate and tell me.

okay, what does "TV" have to do with the benefits of a soap? Sorry, but when i take a hot soak, the last thing that I want is a TV show. i want soft, creamy formula, a richer lather, an exciting scent...these are why people buy soap. That want clean, and to smell good.
I personally think it's a real stretch to market "TV soap" myself, unless the packaging itself is a novelty for branding purposes.

when i said TV Soap i meant "24", or "Days of our lives" not "lux" or "dove".
the poduct is a flat screen TV for the bathroom.
so now what do you guys think about the ad.

Off the top of my head...

"Now you can share your bath with your favorite tv or film star..."

"You may never get a date with (name of big male star), but now you can take a bath with him."

So the USP is that this soap somehow makes baths exciting? I'm skeptical already. I'm asking myself, "How can a soap do that? Its just soap."

Are you tied to this USP by the manufacturer? If so, you have my sympathy. If not, find something else.

thanks for your comments tvwriterguy, i really liked them.

Nebulousx its a flat screen tv, for the bath room. soap means "desperate
house wives" not "dove " or "lux". still intrested in your views.
have a very short time though.

sheriw, waiting on your views as well.

thanks all.

Hi, me again

so now that I am sure that the product is a Flate TV : here is my modeste vision.

I think that the mean focus have to be on:

1)product:
color, weight, dimension portability, option (recording ,dvd READER,cd...).

and the combined effect between Bathroom and TV.

Focus on the Double Relaxing Senssation, of taking a bath and watching a favorite movie or TV.

but it is more then this , it is about an egoistical solutide moment, no kids, no person, quiet place and relaxation.

here some of headline of mine( English is my second language) but hope it will inspire you.

1)"Holywood stars watch theirs films , in their bath , with [brand name], you will".
"Now you will share the most holywood star whim, and be a star in your bath"

2)"Holywood stars whim for you". (whim = caprice in french).
"Now you will share the most holywood star whim, and be a star in your bath"

3)"Ultime bathroom Luxe"
"Now you will share the most holywood star whim, and be a star in your bath"

4)"[brandname] will Turn your bathroom into a 5 star hotel one"
"Now you will share the most holywood star whim, and be a star in your bath"

and let be a bit egcentric

"we will bring hollywood to your bath, prepare the champagne".

talk about easy, affrodable luxious dream.

hope that help.

Abdellah, Tvwriterguy you guys are awsome! discussed the ideas with the client, they were so blown away by them, they gave me another brief on the spot.

realy apreciate your help. many thanks.