Hello,

I created a great guide on making money online (it has nothing to do with reselling, adsense, and the usual stuff ... not even about selling people stuff) that I've used to make several thousand in less than two weeks. I put it up at iwantpennies.com for sale without the intent of making it public yet. Someone came across it and asked some questions in another forum about it. After many skeptics due to the unready site design, it got reviews that were positive and I sold about $1,000 worth in a single day.

My question is, do you have any pointers on what to change around? I know it needs a lot, but any suggestions would help on the site itself. I'm in the process of re-doing it due to the sudden surge of interest. The fact that the site is horrible, yet the guide is great, doesn't help much and I know I'd be able to take it more.

Thanks,

Brian

If you're doing so well before you're ready, my intuition is to wait and see. You may want to tinker with things like the changing fonts, and small font size. As you probably know, it starts with serif goes sans in the middle, and then goes back to a serif. You want to eliminate unusual inconsistencies which might be a distraction.

When you're ready to test, my suggestion is to change the testimonials. Have full names, because first names and last initials are not credible. Reduce the "I" and "me" and put in more "You."

This doesn't seem to be a problem for you, but those are simple basics which cause some serious problems for others. Basically, it sounds as if you may be doing fairly well converting what little traffic there is. So until there are problems after a full launch, my suggestion is don't seriously mess with something that seems to be working. When you do test, you have the luxury of testing small incremental changes.

I think it is just as big a mistake to improve what's working, just because it doesn't fit your ideas of what's pretty or you're bored with it. If you have evidence it may be working well, do not "fix" it. I've had people fix working sales materials, then get upset because they fixed it into the ground.

I can see your point. My main reasoning was that tons of the sales came from some very good reviews that I got from some respected members on another board who I gave a free copy of the guide to. The guide is great, but it's the webpage that needs work. That's why I'm not too concerned about messing around with the page itself.

Brian

Hi, without seeing the site itself, it's hard to give specific info. But if you want to change any portion of your site, start with:

-The headline. This alone can increase or decrease responses, so test different ones.
-The P.S. This, next to the headline, is one of the most important parts of your site. Try different calls to action, incentives, and see what works best
-The subheads. You want to lead people through the sales copy, and strong subheads will help.

Make sure you've built a strong, fact-filled argument for your guide.

Then see what's working, and what isn't. Only make one change at a time, and give it time to test out, before making another.

Good luck!
Sheri

hi Brian,

This is my first impression.

Being a part of the internet marketing community, I have seen beautifully laid out website, so I don't need to tell you that you need a great facelift.

I don't have to tell you that you need proof elements in terms of testimonials. You already know that.

I don't have to tell you that the links all around the page need to go because they are distracting.

You did a good job in identifying your target market.

You agitated the problem and presented the solution ok.

When I was ready to pull my credit card, I saw something which made me put it right back to my wallet.

You know what? Here it is...:

If that made me quizzical, this just put the breaks on:

If I am not going to use it why give it to me?

I'll go thru the sales page once again tomorrow and share my thoughts..


Thanks,

Edward

Let me add to what I contributed earlier:

I would like to work on your headline.

The USP as I see in your copy is making money, lots of it with just a couple of visitors a day.

"Who else wants to make lots of money off just 3 visitors a day?"

Or a more brazen headline in the form of:

"Attention: Internet Marketers Burning Cash In Google Adwords, Slaving Over Blogging, Tagging & Pinging & Those Who Has Bought Every Ebook On The Universe - Still Broke & Clueless? Here's Help! "

More to come
Edward