Hi -

For those few who haven't been following my latest "big" product launch, I wanted to share my latest two video with you, and ask for your feedback:

VIDEO 1 (just two minutes long):
Stock Trading Success System: Prelaunch and Preview Center

www. StockTradingSuccess. com / successspyvideo1. htm

and

VIDEO 2 (three minutes long):
Stock Trading Success System: Prelaunch and Preview Center

www . StockTradingSuccess. com / successspyvideo2. htm


Feedback on those? Goal is to whet the appetite of prospects - I'd sincerely appreciate any candid feedback on turnoffs or "unanswered prospect questions/objections" that you'd have after watching those two, re interest in getting the 12-DVD system that's being promoted.

*Extra Brownie Points* to anyone who can spot the embedded NLP hook, masterfully done near the tail of the 2nd video.

And for fellow psych majors, see how I'm using primacy/recency effects re video testimonial placement in each clip?

I want to reach the $500,000 sales mark for product launch for this within 6 months as my goal. The last one, at tradingvideos.com, is nearly there now, but it took 2 years. My goal is cycle-time reduction for wealth building. Always a cool thing.

Thanks all,

Ken

"My goal is cycle-time reduction for wealth building. Always a cool thing."

That made me smile

VIDEO 1:

I don't know anything about trading, so I may not be seeing ALL the value here. BUT, I thought it was a good "appetite whetter". One thing I did notice was at 1:13 in the vid, you had:

"Dozens of real time "you make the call" examples SHOW YOU step-by-step tips!"

And again at 1:40 in the vid you have: "Dozens of real time "you make the call" examples SHOW YOU step-by-step tips!"

That kinda threw me off. I was like, "I've seen this before... wait- did I see this before?" And I started scrolling back in the video instead of paying attention to the content.

Now, like I said -I'm not a trader and I don't understand what you're doing here - so my interest level wasn't as high in the content you were sharing, but for what it's worth - that was my thinking during this.

Otherwise, I liked the testimonial at the beginning and the end, good places to have them.

VIDEO 2:

I liked this one a little more. You were hitting some, what I would think, are UNIQUE things about your product - the 3 camera things, "it's like being there LIVE" <-- I liked that, and then you had some sample questions from the attendees and answers from Nison. I liked that.

I didn't recognize any NLP hook... but then again, I know nothing about NLP

UNLESS... and I'm guessing here:
You had Nison - a reputable, credible guy talking about the only way to get reward is by taking a risk... and then the testimonial of the lady who "took a risk" it was her first time doing anything like this and she learned a ton - got the reward. And maybe that will resonate on a subconscious level. Is that the NLP hook?

Anyways, good testimonials here as well. Although it was hard to hear the lady and man at the end of this one?



NOTE ON BOTH VIDEOS: One of the things I've learned about boardroom's magalog packages is they almost always tease with information about the product, because often they hide the content with blind fascinations/bullets and such. But when they tease throughout the package by giving away "a sample of what's inside" (similar to your 'spy' videos) they give away some of the BEST secrets of the product.

Now, the effect it has on the prospect who is reading the letter is, "WOW! That's awesome info... and if he's giving THAT information away free, The stuff I'm going to be paying for has GOT to be INCREDIBLE -- I better order NOW!"

So, maybe you're already doing this with these videos, (because I don't understand trading I may not be getting the valuableness (is that a word) of what you're sharing here -- but it's something to keep in mind anyways.

Ken, I saw that you mentioned stuff like LIVE and REALTIME, but I think you may have left out the most important part. . .TRADING LIVE WITH REAL MONEY.

So, if you're not PAPER trading in the DVDs, I'd really make somethng like: SEE US TRADING IN REALTIME. . .WITH REAL MONEY stand out.

Hey, I like the music at the end of video 2. Is that something that you picked up at bbm.net?

Hi Ken,

I couldn't make out what the guy witht he microphone at the beginning said. Sound quality was too poor. Not a good way to start.

Keep in mind I have no idea what you are talking about in the video... but I thought a commentary would help, intermitted by quick tidbits from the seminar.

The step-by-step headline didn't process too easily, I don't know if it's just because it's competing with the background, or the way it was worded. Good think it comes up twice.

Hope that helps,

John

Hi Ken,

I'm religious about my options trading so I'm very familiar with the content of your videos. Here we go ...

Video #1

I hit a brick wall early on with what I expected to be a testimonial from Jeff Yates. The speaker got cut off mid-sentence and I had to quickly switch gears, still wondering what it was he had to say.

That was followed by a split second view of a number of open windows on a computer screen with a text overlay. Shift gears again as you appear on screen. I've got a freakin' headache already.

Meanwhile the copy overlay "You'll Learn HOW to Trade Live Market Opens, Like This One." Like what one? Was that what was on the screen for a split second before you appeared? You haven’t prepared me for this. "Learn HOW to Trade Live Market Opens" should suffice as the message. That'll keep me from guessing.

Now look at your face relative to the positioning of the copy. You look like you're just barely keeping you head above the "water." I'm waiting for you to start flailing your arms and yelling "HELP! I'M DROWNING!"

If you can keep the copy to two lines, the horizontal center should move down a bit so the copy doesn't cover your chin.

The white color of the text, even with the black drop shadow, makes reading difficult on the white background of the computer screen. Try a light blue instead of the white for text.

Moving along ...

Dozens of Realtime "You Make the Call" Examples SHOW You Step-by-Step Tips!

This one's just too confusing for my little brain. Who's making the call if someone else is showing me the tips? How about "When to Make the Call" examples?. And by the way, you show examples ... you give tips.

Hey! I missed shorting XOM a few weeks ago. My intended entry point was too high. Bummer man.

Video #2

Perfectly scripted. I love the "triple cam" copy telling me I'll be in the middle of the market action as it then follows Steve Nison around the room. Great video choreography!

NLP? "What's the only way you can get a reward?" Invest in Ken's DVDs!

Go get 'em Ken!

Roger