This sales letter is directed toward those in the financial services industry. It is designed to invite financial services professionals (real estate, mortgage, and financial advisors) to subscribe to my offline newsletter service for their own clients.

Client Marketing Newsletters on Autopilot, “Pre-Written, and Customizable”…Delivered To Your Email Inbox Monthly

Your 30 Minute Marketing Magnet


Your 30 Minute Marketing Magnet is your cost-effective way to keep your name and your agency’s name in front of every client, prospect, and vendor. Finally, you have an organized, simple and consistent tool for keeping your client touch frequent, and personal.

Take 30 minutes a month to personally customize this already pre-written, auto-pilot marketing newsletter and suddenly you will begin to have “Top Of Mind” consciousness with your clients, prospects and vendors.

Dear [Name],
We’ve talked to consumers…
We’ve sampled other newsletters…
We’ve worked with industry professionals…
We’ve researched newsletter effectiveness for best practices…
And we did all of this, so you can offer a newsletter that is informative, creates brand
awareness, and has a call-to-action requirement that makes you a magnet to your clients, prospects and vendors.

But that’s just part of the story. Let me share with you how I became YOUR advocate. I started my career as a Real Estate Agent/Broker then became a Mortgage Broker. In both of those careers, I struggled to find ways to market myself. I did not fully understand marketing. I just thought it was good enough to be good at what I did. It wasn’t. I was constantly “hunting” for new leads, and new ways to convert prospects to clients. And while I did o.k., I could have done better. I documented things I did good and things that didn’t work.

In my third career as a financial representative, I got smarter. I employed all of the good things that I did in my two related industry careers and slowly added other things I never did before. One thing I added to my marketing was newsletters. I added quality newsletters to my mailing list of clients, prospects and vendor suppliers. Immediately I was complimented on the quality of the newsletter by clients and prospects, and commissioned by other professionals to craft their newsletters. That’s the story of this invitation’s journey to your mailbox today. So there you have it…

Why your current traditional marketing campaign is not getting your readers attention


You might be interested to know that your relationship with your clients, prospects and vendors is completely at risk when you fail to communicate with them constantly and consistently. Yes that means even when you have secured your client, you still need to stay in touch with them in a tangible, meaningful way. Keep them close to you for the long haul and you will work less to secure new clients and start attracting qualified repeat business and referrals.

Interesting fact #1: Research conducted by the Direct Marketing Association suggests that your clients, prospects and vendors completely forget about you after 10 months of non contact. The thought process is a person forgets you 10% every month they don’t hear from you. So in 10 months you are gone from their memory and less likely to be referred.

Interesting fact #2: The occasional birthday or holiday card is overused. That’s not interesting enough? O.K. how about this? The studies say that people polled are offended that agents only seem to remember them with a cardstock birthday or holiday card which shows their family or some other non-meaningful communication. Consumers have said, “Am I only good enough to remember during the holiday or my birthday”.

Interesting fact #3: Consumers are less likely to use you because of an ad they saw with fancy graphics. They are more interested in what you know and how it will help them.

Avoid those common mistakes, and achieve expert status, be the go-to person, with your own turn-key, easy to customize, pull clients closer to you newsletter…

Market research shows that a well written, non-product specific newsletter is absolutely the most effective way to market your business and get referrals. While you should not rely solely on newsletters to bring in new clients, newsletters should be an important part of your ongoing overall marketing strategy. Newsletter management should be viewed as a campaign and not an event; a part of the journey to success, not its destination.

Newsletters communicate to your readers a certain level of expertise, the consistency of the mailings shows your readers that you are reliable, organized and personable. It also shows your readers that you are committed to developing and nurturing an on-going relationship in a very valuable way, a way that puts your readers first.

I like "short stack" sentences in the kickoff. But these don't work. They practically provoke a "so what" in response.

We’ve talked to consumers… So What
We’ve sampled other newsletters… So What
We’ve worked with industry professionals… So What
We’ve researched newsletter effectiveness for best practices… So What

What's missing is the reason why you did this, and what the results were. Why is your target market going to hire you? The headline also begs the reader to say "So What?"

Also the term "best practices" usually means common practices, and almost never means leadership, innovation or orignality. Most often best practices create a hodge-podge of mediocrity. Worse yet it seems to promise something while carefully sidestepping any specific result. Perfect for bureaucrats. For sales letters ...not so much.

Create A Benefit Headline. Make your "short stack" mention a specific result produced. Stop pawing the ground and get to the point.