OK... maybe "Tragedy" is a bit over the top. But here's my situation.

As you may know, Marc and I released "The O Report" a few weeks ago. To date... more than 4,000 people have downloaded the report.

Not bad...

Not as good as I would have hoped, either.

In hindsight -- I'm not particularly happy with the title. I claim responsibility for it.

BTW: "O" stands for "Other"

In other words, leveraging...

Other People's Money
Other People's Lists
Other Peoples Resources
Other People's Products
Other People's Time

It's explained in the report...

My original goal with the title was to "create some mystery and curiousity"

I may have shot myself in the foot.

What are your thoughts?

What would you suggest as a BETTER title?

Our plans are to introduce this same document to other lists via JV's for the purpose of lead generation and list building -- therefore I'd like to take a long, hard look at the title BEFORE we do it.

NOTE: We're going after many, many traditional (non IM'er) markets.

If you've not downloaded and read the report, get it here:

http://www.jvdealmakers.com/theoreport

I'd love for you Copy Cronies to put some serious spin on this title.

Note: I don't want it to sound like "everthing else" offered on the net...

And I'd like it to convey the true meaning of the report -- and what's in it for the reader.

Anyhow... take a look and let me know what you think.

Thanks a million!!!

My 2 centavos.

I was initially confused by the title, but greater than that is the idea that the letter "O" when used alone makes me think Orgasm. You know... "the big O". Or lately it could also bring to mind... Oprah.

I had this same problem with overstock.com's ads.

What about something like OPS? Brings to mind some clandestine elite military force, but can simply stand for "Other People's Stuff." The list... the JV's... their stuff.

The OPS report IMO sounds like something interesting.

Just an idea.

Hi,
so here is my modest vision:

I think that the word that make it sound worng is "Report", not the "O".

the O letter make the mysterious part of the headline, and then the words Report broke down this effect.

now, I think also that the letter "O" have to be replaced by an other one that sound realy mysterious, then mean antic, then mean LATIN.

something like "Delta","Sigma":

look to the elit army the "DELTA GROUP", as Vin suggested before.

again hope that help.

Just brain farting here. . .

What a cool feeling when Jaykay... er, I mean mr. subtle makes a graphic out of one of your ideas. Nice.

That's what brain farting is all about. Someone has an idea (like yours) and then someone else (like me) takes it. . .adds a teeny tiny bit to it and we're at another level.

I got me some testin' ideas, folks.......

Well, let dem brain farts rip. . .err. . .go ahead and post them.

Yeah, Michel!

We'll hold our noses...

Seriously, thanks JaySubtle, Vin and Abdellah.

Keep 'em coming!

Com'on Michel... let'er rip!!!

As a finance guy, I love compound interest.

To me it seems you're dealing with the potential of compound profits by leveraging "OPS" as vin put it.

It could use some jazzing up, but something involving compound profits is my brainstorm.

It's more of a storm watch than a storm warning really.