Dear All

After years of buying products and thinking what can I do or sell, I have finally took the plunge (after a very big get on with it challenge from my husband) and started selling on Ebay. I am now a powerseller selling high'sh ticket items, but wish to expand into other markets.

I have decided to record my progress by means of a newsletter. I will record my progress as a newbie starting from scratch in whatever direction I take. I am in the process of setting up a sign-up page (squeeze???) and will ask for comments in a week or so. At the moment I am stuck with my headline.

How it all started:

Basically, fed of me buying products, my husband basically told me to get on and do something about it, instead buying, reading and doing nothing.

He set me the challenge of making a full time living fromm the internet, but I have to do this working less hours than my current part time job (otherwise what is the point - his words). My Ebay line is making a good return, but due to the size of the products, if I get any bigger I see it will take up a lot of my time.

Thats where the idea of recording my progress came in. I am hoping to share ideas with my newletter readers and branch out into smaller niche markets.

Please take a look at my proposed headlines.

Any feedback will be greatly appreciated.

Thanks for your time

Eleanor.
EXCLUSIVE – TIME LIMITED EXPERIMENT



“Kick Your Boss Into Touch and Catapult Your Career With the $100k Internet Challenge”

“Learn from a Mother of Two as she Attempts to Make an Annual income of $100k From the Internet within 2 Years?

And do this with no previous internet selling experience working just a few hours per week”



or

“Kick Your Boss Into Touch With the No BS, No Fluff Internet Challenge”

“Learn from a Mother of Two as she Attempts to Make an Annual income of $100k From the Internet within 2 Years?

And do this with no previous internet selling experience working just a few hours per week”



or

“Kick Your Boss Into Touch With the $100k No BS No Fluff Internet Challenge”



“Learn from a Mother of Two as she Attempts to Make an Annual income of $100k From the Internet within 2 Years?

And do this with no previous internet selling experience working just a few hours per week”

or

“Catapult Your Career With the No BS, No Fluff $100k Internet Challenge”

“Learn from a Mother of Two as she Attempts to Make an Annual income of $100k From the Internet within 2 Years?

And do this with no previous internet selling experience working just a few hours per week”

...This is the exact challenge my husband has set me.

No, no, no and NO.

"Kick your boss into touch..." What does that even mean?

The headline is the problem. Nobody wants to see you attempt anything. And while no previous internet selling is okay, it is not any kind of a strong appeal.

You're throwing away the golden goose, how you became a powerseller. Either sell that, or wait until you've made the money in whatever new thing you get into.

Nobody wants to be your guinea pig. They want a proven can't-miss formula. That said, if you have a sure fire formula which works for anything (or maybe anything sold on eBay), you have the basis for the "Allan Challenge."

"Send me to any city in the United States. Take away my wallet. Give me $100 for living expenses. And in 72 hours I'll buy an excellent piece of real estate using none of my own money."

The trick is 1)To use a third party to document your progress. 2)Explain how you did this once before and now you're going to show others 3)Include these "others" in the challenge, take them under your wing

You accomplish two things: Credibility that someone else can do it and built-in testimonials

Lots of people are rich -- but don't have a clue how they got that way. I've studied millionairres. They have one thing -- ego. And that makes them almost blind to the specific information they would need to teach others. Worse yet, they go out and prove it. Often these people will go out and try some new venture and fall flat on their face. Individuals and companies have the same problems.

The saying is "Whom the gods would destroy they first send several decades of success."

The big myth is "These people would be succesful doing anything." A great many aren't. They can't look outside their own overinflated ego. That's not just my opnion, either... studies of entreprenuers confirm it.

Simply put, these people make the first fatal mistake: They believe their own PR. It makes them incapable of actually taking what makes them successful and making a formula or system that works for others in a consistent way.

Dear John S

Thanks for the great advice and I will certainly think on what you have told me.

Any other advice from yourself and other members will greatly received.

To your future

Hi, bernie and welcome here

Jhon_S Replay is a mine of gold.

and I want just to add this:

so here is my modest vision hope that it help:

1)try to find what is comon to all your headline and through it a way.

kick,100k, and you .

where is your reader?

be simple, be natural write it a one stream think what make you so proud of this challenge, what make you happy that you achieve this and then make it on paper.

hope that help.

Hi, Bernie. Welcome.

Whenever you write headlines, you want to grab the reader by the eyeballs with benefits that apply directly to the reader. Unless you're selling home-based business strategies to other mothers, no one cares that you're a mother of two. (I'm not downing you; I have three kiddos myself.) Readers always want to know, "What's in it for me?"

I don't get why you're placing question marks in your headlines. They don't work.

Take out "learn." There are other words that are more powerful: discover, secrets, etc.

The job of your headline is to get the reader to read the first line of your copy. You're selling a concept--the sizzle not the steak, so to speak. Put power in your writing.

Have you read any copywriting books? I'm rereading Joe Sugarman's Advertising Secrets of the Written Word. His conversational style is fun; I promise, you won't want to put the book down. He also provides plenty of examples that you can learn from. Joe Sugarman speaks of psychological triggers. Ya gotta hit 'em with the reader.

There are plenty of other fantastic copywriters to choose from, but this book was recommended to me when I first started, and it's great text to introduce you to the world of copywriting.

I've sold plenty on eBay/Half.com myself. I had 100% positive feedback, I'm proud to say. Congratulations on your new venture.

Deb

I don't get the "kick your boss into touch" bit. Maybe it's some local jargon - but it might not work on a worldwhie venue.

If this is a free newsletter (I assume it is) I think the headline will work fine for getting sign ups. This type of virtual play-by-play does well. Don Raine is proving that over at The $15k Challenge, and The Day To Day Life Of A Freelance Copywriter... have been turning out alright.

You have a large audience on the internet, it's not hard to find a few thousand people who think the same way you do.

I think some of the points like mother of two, makes you look more real and will resonate with like minded people.

If you try to just please a broad audience, you may even get a higher sign-up rate, but I'm not sure how the lifelong conversion will turn out.

Again Dan Raine's challenge focused on the entire craft market. He got a about 7,000 sign ups, but he sounds a little dissapointed with how many actually become buyers. I suspect this was becasue he tried to connect with too many people, and too many sub-niches all at once.

Just my opinion, good luck.

John

"Follow The Amazing True Story Of A Mother of Two, With No Previous Internet Experience As She Attempts to Make $100,000 A Year On The Internet Within 2 Years!"


That was written quickly, off the top of my head, but it gives you yet another approach to consider.

I'm not a proponent of mega-headlines, but there are times when they do have their place.

That's why I've changed my tune recently, because people have e-mailed me indisputable proof that mega-headlines work.

Dale King

Once again.

Thanks to you all for your very positive and constructive advice.

I am now a bit confused about which way to go. Should I keep the original idea or be a bit more specific and concentate on Ebay? ie how starting from scratch with no product I became a powerseller within 5 months selling large ticket items and repeated this selling low ticket items.

I do not want to limit myself to Ebay, but it may be a good place to start building my list.

Any thoughts will be greatly appreciated.

To your future.

Once again.

Thanks to you all for your very positive and constructive advice.

I am now a bit confused about which way to go. Should I keep the original idea or be a bit more specific and concentate on Ebay? ie how starting from scratch with no product I became a powerseller within 5 months selling large ticket items and repeated this selling low ticket items.

I do not want to limit myself to Ebay, but it may be a good place to start building my list.

Any thoughts will be greatly appreciated.

To your future.

Hi,
sorry to bold and underline some line in your replay; but I was thinking that those lines are realy the one that reflect your project and focus on the mean idea, I think also that a headline can emrge from them.

nothing is better (in my humble vision) then a fluent easy (remembrable headline) that sound daily speech.

hope that help.

PS:Express all what you want to do in a paper and then read it , and underline what line you enjoyed what linbe sound authentic and then look if there is some thing that can be assimiltated to a headline.

good luck and hope that it will be a success.