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  #1 (permalink) Old
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Default Copy Critique - 09-15-2006, 03:00 AM

Hi All,

I'm working on a new prooject and I'm editing over the content right now, could u please take a look and let me know your thoughts...

Bid on my Resume

thanks.
Cartess
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Default 09-15-2006, 10:27 AM

I'd be interested to see the response first. My first impression is negative. ...not for the copy, for the idea. A resume seems, to me, to be fairly important to secure a career.

While there will be some response -- going cheap is the way of the web -- I would wager it'll go over like lowest bidder heart surgery or parachutes.

One of the good things you've done is viewing the writer's profile and samples. My suggestion is to go back over the copy and ask "yes, but are they any good?" For myself, most of the reason the resumes all look the same is because of services like this and "me-too" advice.

Add testimonials, preferably with photos, location, job type. Do a "before" and "after." ....and didn't I mention testimonials?

Finally, turn the bold step sentences into subheads. Make the pain of submitting your unprofessional resume more acutely felt and specific. You adequately articulate what you offer, but it's pretty much a mass typing pool. What would change my opinion: A USP with some kind of "secret sauce" of why you know what employers want.

If I don't know enough to write my own resume -- ask yourself exactly how I would go about saying this resume provider's examples are better than that one's. Essentially you're putting the same burden on the user that they came to the site to solve. What hoops must every single resume writer jump through before you'll even consider them? You don't say. In any low-cost provider this is a tipoff that all you can expect is "no crayon."

If the topic was interviewing some examples would be:
  • "The 37% Rule" Why you don't want to be among the first people interviewed
  • How to use extreme listening to detect how to make interviewers feel safe hiring you
  • What Forbes magazine called "..the quirky trait interviewers love to see," listen for this trigger for the perfect time to display it

Any of these can be adapted to resume writing, but you get the general idea.


Check out the first two reports in The Copywriters Hoard...
How to Find the “Selling Story” Buried in Your Business
What would Direct Response Graphic Design look like?
And you can get the rest ...ask me how when we discuss your project

Last edited by John_S; 09-15-2006 at 10:44 AM.
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