Ok, I'm needing a little help getting my newer site to convert. I did use PPC for this at first and made two sales within the first 100 clicks...BUT, after that, I've had several hundred clicks (like 400-600) with NO sales. I'm thinking that maybe those first sales were competitors only.

I think my copy needs some work. What do you think?

Can you please give me some pointers about what I need to do? I'm still working on getting a few more testimonials...I know I don't have enough yet.

Here is the site:
The SelfSteps Program | Beat chronic anxiety, depression, and panic attacks today!

This site sells multiple ebooks in the field of anxiety, panic and depression.

Thanks!

Hi and welcome

please let me know more about the author of this method and his qualification, I havn't found that on the web site.

I'm the author of these ebooks. I am a survivor of chronic anxiety and depression after years of dealing with it. What I've done is wrote about what key things worked for me and put it into the SelfSteps Program. I'm just a real person, with real experience...not a doctor.

I hope that helps you out a bit. I probably need to clarify this and make it more prominent on the site as well.

Thank you

thank you, for all these detail.

so here is my modest vision (I am not an expert, I will give you my vision as a reader), hope that it help.

people in this situation are seeking for poeple who share the same feeling the same situation.

your story will be the best exemple, try to make your story as the first testimonial, but don't do much (thing that sound: "heho look here, I was like that before and I am like that now").

and then let them know more about what is inside the method give them samples (something to read).

give them also a proof of what you said (about your story):
exemple :

your situation before (medical expertise, treatement , what amount of money it cost you and some intimacy feeling, what this made to you).

then your situation after (what this method had made for you).

hope that help, and please forgive me if I make you remembre this painfull period here is why I asked to know who is the author:

(in the first reading, I saw a compagny logo, and then I asked my self, is the proposed solution just an other marketing report from people who don't care about others pain, I dislike people who try to make money on pain).

(your answer make me relax, hope that you will help the more people that you can, because be clear minded the solution is to help befor making money)

show them that you are to help not to sell.


good luck.

Hi dayne1234,

I wasn't really "feeling it" with your headline. Maybe something like, "Finally! A New Program That Will ELIMINATE Your Generalized Anxiety, Panic Attacks and Depression... Starting Right Now!"


Your "really quick question" is actually pretty long. How about "Let me ask you a few questions...".


The "imagine" part is fantastic!


Here are just a few things YOU will learn from
The SelfSteps Program?<- you've got a "?" here instead of a ":"


How about extending the length of your guarantee to 90 days or even 6 months? Seems like it would take some time to see consistent results, plus studies have shown that longer guarantees work better on products like this.

My 2 cents (btw, does anybody know how to make the "cents" sign on a qwerty keyboard???)

Tony M

I would get rid of the links along the top -- they're distracting, and you don't want them to click away from the sales page.

Your headline shouldn't mention the program -- the likely response is, "Oh, great -- not another program." Use the head to paint a vivid picture for the reader about what life will be like after they've gotten rid of all their anxiety and panic attacks.

Same thing with the following paragraphs -- you're talking too much about your program and what it does. Focus on specific benefits for the reader. Maybe move the bullet list titled "Do you suffer from any of these problems in your life?" up close to the top.

Don't stick the opt-in form in the middle of the page like that, especially if you're going to use that slide-in. It will irritate them to be asked twice, it just distracts them in the middle of reading the letter.

Why don't you use a squeeze page to offer the e-book to get their info and build your list, and then send them to the main sales page?

Also, I second what Abdellah says about incorporating more of your personal story into it.

Just .02,

Ken S.

I would rework the headline -- the reader hasn't found anything yet, just another website that *might* be what they are looking for.

You jump right into the "push" before you paint them a picture, make a big promise, and prove you can deliver on the promise.

For the picture, you could either paint a word picture of how wonderful life can be when depression is conquered or go with the Problem - Agitation - Solution sequence.

Overall, the letter looks good and reads well. I think you are losing them in the headline and lead. After all, if your headline doesn't grab their eyeballs and the lead doesn't stir their emotions, the odds are good that the reader will click away.

HTH

Keyboard Shortcuts for special characters

On PC: Alt + 0162 (you have to type the numbers on the number pad)

Mac OS: Option - 4

HTML: &cent;

I think you're using the hr's too much. It stops me from reading.

Tell me the story first not last. I don't get to the message until the bottom of the page.

I'm sorry, but what do you mean by hr's? Just curious.

Thanks to all of you who have chimed in on this, has been VERY helpful...I've got some work to do!