Copywriters Board
Forum Rules
Go Back   Copywriters Board > Posting Forums > Critique Requests
Reload this Page Here's my latest one...
Critique Requests Need a second opinion on your copy or strategy? Get feedback here. Be clear and specific. No advertising!

Notices
Reply
 
LinkBack Thread Tools Display Modes
  #1 (permalink) Old
Copywriter
Michel Fortin is on a distinguished road
 
Michel Fortin's Avatar
 
Posts: 2,545
Join Date: Mar 2003
Location: Ottawa, Ontario (Canada)
Rep Power: 10
Friends: 23
Send a message via ICQ to Michel Fortin Send a message via AIM to Michel Fortin Send a message via MSN to Michel Fortin Send a message via Yahoo to Michel Fortin Send a message via Skype™ to Michel Fortin
Default Here's my latest one... - 07-09-2004, 07:36 AM

Here's my latest one...

http://successdoctor.com/projects/lv/


Michel Fortin

FREE One-Hour Video Tutorial! Discover how to make money online with any business in just four simple steps. Free video shows you how. Click here to watch this video »
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiReddit! Stumble this Post!Google Bookmark this Post!Share on Facebook Bookmark to Sphinn!Twit this!
Reply With Quote
  #2 (permalink) Old
Grand Master
Ken_Calhoun is on a distinguished road
 
Ken_Calhoun's Avatar
 
Posts: 1,172
Join Date: Aug 2003
Location: Colorado
Rep Power: 6
Friends: 2
Default Re: Here's my latest one... - 07-09-2004, 12:04 PM

Interesting copy ... here's what I'd mod:

- add 1-2 photos of houses, or even better, of a real person in front of a real house holding a check in their hand... there is a house in the header graphic, I'd add another somewhere in the body copy.. since that's what it's about, I'd add that to help prospect see themselves in the picture of houses + check

- cold, hard cash, moolah, dinero .. pushes the boundary of 'get rich quick' copy, maybe convey benefit in another way/choice of words?

- excellent subhead linkages ...: 'i bought every book...'... 'broke dejected...' then 'it hit me like a ton of bricks, i finally cracked the code' (great copy on those s/hs!)

- should first ebook cover be facing right? seems should be facing left, into the body of copy..

- i like the visual impact of black 'insider secrets to..', I'd move that up higher in the copy

- good opt in capture placement/wording

- add a graphic to the 'busting some myths' s/h .. good copy on that..

- funny re Bzzzt! Sorry Wrong Again.. that's engaging.. good progression..

- interesting how-tos, well written benefit stack

- valid 'warning' points

- change the even-numbered dollar wins to something more credible,
eg instead of $27,000 and $32,000 use $26,795 or $31, 850 etc...

- 'every bit' well written copy..

- guarantee is reassuring

- 'I even walk you through.. excellent

- change colors of bonus reports from green, looks same as main pitch product, i thought all 3 were the same thing, till looking at copy more closely

Superb copy as usual, nice work. Hope those few tips above can help too.

Nice to see such talented copy on a regular basis.. like listening to a tight studio musician at work ..

liked the order form too, nice graphic design/layout and copy hooks

ken


http://www.CopywritingUniversity.com...psJune2006.mp3
http://www.WritingAdwords.com < --- the definitive Adwords video copywriting "How-To" course in a box!
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiReddit! Stumble this Post!Google Bookmark this Post!Share on Facebook Bookmark to Sphinn!Twit this!
Reply With Quote
  #3 (permalink) Old
Senior Member
B-Lowe is on a distinguished road
 
B-Lowe's Avatar
 
Posts: 181
Join Date: Nov 2003
Location: Vacaville, CA
Rep Power: 5
Friends: 0
Default Re: Here's my latest one... - 07-09-2004, 02:06 PM

I agree with Ken... excellent copy!

Here are just a few nitpicky sorta things:

First sentence: you repeat "the" ("... but didn't have the the cash...")

5th para: Quotation mark missing at beginning

Use of "average Joe" in a couple of places... I didn't mind it, but it might hit a nerve with some female prospects. Perhaps it could be "average folks" or "average person" or something similar that's gender-neutral?

I think you should drop the ".00" (zero cents) on all dollar amounts.

Paragraph before checkmark bullets: "... most common questions ..."

Tip #2: "It's a joke. And outright farce." Did you mean "An outright farce?

Tip #3: "number-one" (hyphenate the compound modifier)

Question about testimonials: don't they seem less credible when the full name is not used? Is there some reason not to use last names?

Testimonial, "$10,000 in Just 7 Days... Just writing to let you know I ..." and a bit later, "... a little over $10,000..."

Testimonial, "Rookie earns... This course is defiantly ..." Is that supposed to be "This course is definitely..." ?

Perhaps you should delete the last testimonial. It says seminars cover "the exact same material..." I know this is to show value, but in previous text it is implied that the material in this book is not available elsewhere; this testimonial contradicts that by saying it's available at seminars.

Subhead 3 paragraphs before Guarantee: "I go a lot further..."

7th bullet (after Guarantee): "number-one" (compound modifier again)

9th bullet: "This sneaky little ..."

P.S.: "... force me to put ... "

I'm not sure about the use of the term "Secret" with the extra bonuses. How can they be "secret" when they are announced right there in the copy?

Like I said, Michel, this is nitpicky stuff that I'm sure you'd catch during a final proofreading. I love the copy; it's one of the most compelling offers I've ever seen.
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiReddit! Stumble this Post!Google Bookmark this Post!Share on Facebook Bookmark to Sphinn!Twit this!
Reply With Quote
  #4 (permalink) Old
Copywriter
Michel Fortin is on a distinguished road
 
Michel Fortin's Avatar
 
Posts: 2,545
Join Date: Mar 2003
Location: Ottawa, Ontario (Canada)
Rep Power: 10
Friends: 23
Send a message via ICQ to Michel Fortin Send a message via AIM to Michel Fortin Send a message via MSN to Michel Fortin Send a message via Yahoo to Michel Fortin Send a message via Skype™ to Michel Fortin
Default Re: Here's my latest one... - 07-09-2004, 02:25 PM

Yup, this is my first draft ... So things like that will come out and get fixed....

The average Joe implies everyone, but I can see your point. Will add "average Joes and Janes..."


Michel Fortin

FREE One-Hour Video Tutorial! Discover how to make money online with any business in just four simple steps. Free video shows you how. Click here to watch this video »
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiReddit! Stumble this Post!Google Bookmark this Post!Share on Facebook Bookmark to Sphinn!Twit this!
Reply With Quote
  #5 (permalink) Old
janebert
Guest
 
Posts: n/a
Default Re: Here's my latest one... - 07-09-2004, 06:56 PM

Oh to be an average Jane .... (she said lugubriously ....)




Jane
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiReddit! Stumble this Post!Google Bookmark this Post!Share on Facebook Bookmark to Sphinn!Twit this!
Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Latest news... missmaster Off-Topic Discussion 1 05-25-2008 05:59 PM
Mr Subtle's Latest Project?? Ravedesigns Off-Topic Discussion 9 04-07-2008 12:47 PM
My Two Latest Podcasts... Michel Fortin Special Announcements 0 07-07-2005 12:09 AM
My Latest Copy Michel Fortin Special Announcements 0 02-06-2005 11:34 AM
One of My Latest Salesletters Michel Fortin Critique Requests 37 11-30-2003 09:12 AM



Copyright © 2003-2008 The Success Doctor, Inc. | SEO by vBSEO 3.2.0 RC8 1 2 3 4 5 6 7

Subscribe to The RSS Feed!