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Originally Posted by Cartoonman Yeh but do this FIRST...
1. Test the simple headline change...
2. Test raising the prices.
If it's pulling at 5% and you can raise the price to say $19 and stay with that conversion rate I'd just leave it alone and move on to getting more traffic.
I have a $97 product online at the moment that's pulling at around 5% so you shouldn't be too terrified of making changes. |
Sometimes you can just scrap the whole thing and start over and consider that a test. I'd think the "No picture available" would be a problem too. Just do a screen shot of the PDF if nothing else.
But A.C. is right. Doubling the price ( or even the old standby $27)is a pretty quick and potentially profitable test. But that headline has GOT to be better. - Sky