Hello,

A few days ago I received a card (about 10x15 cm) that contained some important phone numbers (police, ambulance, and so on). On the back of the card there was a short of advertisement from a company. I found that some of my friends kept the card because it contained some important phone numbers. What do you think about this promotion method? Will it work? Many thanks in advance for your opinion.

It depends on what kind of business you have and what you're selling.

It would probably work really well for a local service such as a plumber or electrician who could call themselves the "4th emergency service" and list a number for emergency callouts.

I suspect it wouldn't work quite so well for a copywriter or economist.

Jane

Before I had even read Janes post, I was thinking the same thing. It's a way for those folks to keep their foot in the door.

But it reminds me of something. A while ago, I had a problem with fleas. I go around on the internet and search for the right chemical and instructions. I gave a pest control company 40 bucks, and two days later the chemical arrived.

If I could remember the name of the company I bought it from, I'd be a return customer. (that's kind of embarrassing, but since no one really knows me here...) Anyway, the company had sent a little refridgerator magnet. (why the heck doesn't Michel get a spell check for morons like me?)

A magnet with the company name and number!!!!

How'd you like to go to dinner at someone's house with that magnet promptly displayed on the fridge? Well, I didn't save the magnet, but I probably would have if it was a bunch of emergency numbers with maybe that company's number in small print.