I sell group insurance benefits to companies that offer their employees, medical insurance. I'm adding a couple of websites and I wanted to get your feedback on
1. which of the websites below, have the easiest to remember name?

2. which of the websites below, most clearly describes my business?

3. which of the websites below, is best for SEO purposes?

Here are the contestants:
groupbenefitshub.com
groupbenefitsbuffet.com
insuranceplanhub.com
insuranceplanshub.com
groupinsurancecenter.com
groupinsurancespot.com
insureyouremployees.com


Thanks so much for your input, guys and gals.


Rob

This is purely subjective, but the two I find easiest to remember are also the two that best describe your business (that's because words like buffet stray too far from what you're offering - maybe I would remember it, but I doubt it).

www.groupinsurancecenter.com

www.insureyouremployees.com

Why not use your company name? As in www.smithgroupinsurance.com.

Hope this is helpful.

Janet

Those are the same two I would pick.

GroupInsuranceCenter is probably the better choice for SEO for the keyword "Group Insurance" and InsureYourEmployees is better for "Employee Insurance".

I would target both.

ken

Thanks Janet, thanks Ken.

The reason Janet, that I don't use my name in the URL is that my last name is not simple to spell. I'm no SEO expert, but I do know that a URL should not only be memorable, but easy to spell.

I actually own groupbenefitshub.com already. My concern with that is when I tell people "hub" over the phone, the typical response is "hub?
H - U - B?"

I'm considering including the word "insurance" in the URL for SEO purposes.
Insurance gets a lot more hits than benefits do on searches.

Rob

Be sure to register YourBusinessName.com

Existing clients often type your business name into the search box.

Great pointer.

Thanks, Phil.