Not trying to take away work from any of the fine copywriters on the board, but Ken Calhoun has an excellent DVD that walks you through writing the copy for your own Adword ad campaigns.
It's called "
Ken Calhoun's Writing Adwords DVD Toolkit".
For less than what you would pay a decent copywriter to write a couple of ads, you could purchase this product and do it for yourself many times over.
Heck, it'sonly
$97.00!
Just something you may want to consider if you're wanting to go the hands-on route.
Better yet... hire someone who has this product and they can use this toolkit to write the copy for you.
Just so you know I have this product and I think it's worth tons more than the price he's asking for it.