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Smile Need Help With Product Name/ USP... - 06-01-2008, 10:28 PM

We are looking to place a product in clickbank for the stock market niche. I think the "stock robot" needs a little competition

We specialize in a strategy called "Contrarian Trading".

Basically we do the opposite that the crowds are doing in an attempt to beat them to the punch and pocket large gains.

I am looking for a good USP, Product-Name or Domain-Name for this product.

So far we have come up with "Rebel Stock Picks" and "Contrarian Trading".

I am afraid that the "Rebel" part might turn people off and that "Contrarian" part is not tempting enough. If you think I am wrong plese let me know.

The "Stock Robot" product is genius USP wise, I want something that can compete.

Any suggestions are greatly appreciated.
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Default Re: Need Help With Product Name/ USP... - 06-02-2008, 12:28 AM

The word Robot implies a lot of what lazy traders would want; fast acting, automated, simple, accurate. Basically it fits the Quick & Easy paradigm people want. I'd suggest names that convey that message.

For instance we've been talking about Investools. Everybody loves tools but it doesn't really convey quick and easy. One of their products however is called ProphetCharts. That does fit a quick and easy model. GL


Kawika O.

If I had a dime for every retail store that "got it" I'd owe $6,139,420.40.
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Default Re: Need Help With Product Name/ USP... - 06-02-2008, 05:30 PM

I assume your Target Market knows about "Contrarian Trading"?

Your statement about the purpose of this style is to beat people to the punch.

So why not play on that? Contrarian Trading... Stay/Play/etc... Ahead Of The Game. Or something of that nature. Only you know the benefits of such a tactic in trading so you have the tools to come up with something nifty and that makes sense to your market.
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