Hello Everyone,

"How to make Maximum Money in Minimum Time" by Gary Halbert

I have read a few letters by Halbert
Listened to a few audio Halbert/Fortin

I have to say I LOVE reading and listening anything to do with Halbert.

My questions is would that book be worth my time to read since it was published in 1990.

I figure it would be because I know I will learn something just because of the author.

Are the ideas out of date?

I would just like a valid opinion.


Thanks in advance

Yes, it's still great info to learn, even "all the way" back to 1990.

Some of his newsletters date back to the 80's. And he talked about campaigns he was involved with in the 70s. And they're every bit as valuable today as they were when Gary first published them.

John

Human nature hasn't changed. People still buy for the same reasons they always did.

What has changed is tactics, how you sell them. Tactics are dependent on the culture of the people being marketed to.

For example, getting a prospect's attention. The headline, "How To Get Rich" simply would not have the same impact today that it had 35 years ago.

Alex

Gary's stuff is very valid, he is a legend. There is copywriting information from the 1930's that is still valid today.