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| Copywriting Discussion Copywriting topics like research, writing, headlines, offers, ads, design, multimedia, direct mail, web, etc. |
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| Senior Expert    |  What the he** headline -
05-29-2008, 01:11 AM
Has anyone used "what the he** happened?" in headline. When I was doing my 50-100 headline ritual a couple years ago one of these popped out. It seemed appropriate in a competitive market and was along the lines of, "Learn how to use what you already know about xxxxxxx to earn an extra $47,269.15 in the next year and leave your competition wondering, What the he** happened?" Would probably appeal to a younger crowd and I think the keyword would be competitive. Still looking for place to use it. If I had a dime for every retail store that "got it" I'd owe $6,139,420.40. |
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