Ok we've all enjoyed the other thread on marketing books that are a must have I'd like to start one for books that are must have when it comes to learning copywriting.

Tim, I believe there is (or there was) a thread on copywriting books for copywriters already.

You just gotta dig it out.

Has anyone read the books from "Clyde Bedell" ?

If so, any feedback.

I highly recommend the book "Cash Copy" by Jeffery Lant.

One book I'd recommend is "Advertising secrets of the written word" by Joe Sugarman.

Yes, it costs more than $100, but it's definitely worth the price.

Some people say this is almost similar to "The Adweek copywriting handbook" that come out more recently and is much cheaper. But I don't know about this because I haven't read this book.

Hope this helps,

Dean.

These are the books and other materials Gary Halbert recommended for becoming a world class copywriter in 30 days:

"Scientific Advertising"
-by Claude Hopkins

"The Robert Collier Letter Book"
-by Robert Collier

"Tested Advertising Methods"
-by John Caples

"How To Write A Good Advertisement"
-by Vic Schwab

"The Gary Halbert Letter" (all back issues)
-by Gary Halbert

"The Boron Letters"
-by Gary Halbert

"The Lazy Man's Way to Riches"
-by Joe Karbo

"Break-Through Advertising"
-by Eugene M. Schwartz

"7-Steps To Freedom"
-by Ben Suarez

I read them all and give two thumbs up (and two big toes!)

Rebecca

Dear Phil:

Clyde Bedell is without doubt, one of the best kept secrets in our little copywriting world.

I have a copy of both How To Write Advertising That Sells, and How To Turn White Space Into Advertising That Sells.

And I am going to shock you: before you buy any expensive copy courses, by any guru out there, and I do mean ANY GURU out there, you should check out what Clyde Bedell has to say about copy.

In my opinion, it is the ONLY complete copywriting course out there. Most copywriting courses out there give you a glimpse into how to write copy.

Clyde's course (and no it's not just a book) covers almost everything you need to know.

For instance, Clyde Bedell is the only copy teacher who extensively discusses PROOF in his copy. And he not only discusses it, he actually gives you examples.

For instance, there is one kind of proof that is extremely subtle. If you read copy written by The Number One A-List Copywriter out there, you'll see this kind of proof this copywriter's work. It is extremely subtle, and yet very persuasive.

I put Clyde Bedell's books up there with Breakthrough Advertising. With the only difference that Breakthrough Advertising is really intellectual, while Bedell wrote his book with the beginner in mind.

Make no mistake: Clyde's book is not for beginners only. As I said, it is THE most comprehensive course on copywriting out there, and quite easy to grasp.

My recommendation: Before you spend thousands of dollars on any OTHER copy course, see Clyde Bedell first.

If you don't believe how important and how comprehensive and how advanced and yet simple Bedell's course is, let me quote today's most famous marketing consultant.

I am talking about Jay Abraham.

Here's what Jay Abraham had to say about Bedell: " Clyde Bedell uncovered principles about selling, advertising, influence and persuasion none of my other mentors even understood. I wish I'd had Clyde as my mentor (when I was just starting out)...I know I'd have earned ten million dollars more just by applying things with his fresh, new slant."

Well, right now there are two books that are always on my work table. One is a copy of Breakthrough Adveriting, and the other is How To Write Advertising That Sells.

Hope you get your copy of any of Clyde Bedell's books. If anything, you'll learn more about creating conviction than most other copywriters know.

Sincerely,

Paul,

I've gotta agree if someone hasn't got the $20,000 plus to buy all the "guru's" stuff.

They will get an incredible copy writing course from the late great Clyde Bedell.

Even us "seasoned pro's" would greatly benefit by re - reading his books.


Steve

It's best to get the original hardback edition of "Advertising Secrets" - I think the Adweek version may have been slightly edited.

Even if it hasn't - the hardback is so much more easier to read - than the paperback version

Steve

Michael Senoff's site (hardtofindseminars.com) has an interview with Barry Bedell (Clyde's son). You can find it in the copywriting section. Both audio file and transcript are available to download.