Im looking for material that I can read that deals with building trust on the back-end over a much longer period of time.

This seems to be a challenge to me as its much harder to measure results, unlike simply split testing with your first offer.

For example

Lets say you have a membership site or a newsletter, or any kind of product or service for that mater which you charge a monthly fee.

What are some tips that will insure you retain the longest client lifespan possible?

I would imagine (for example) the average time someone is going to stay a member of a membership site is about 3 months. I came to this number after only a little bit of research.

My question is how can you increase this average lifespan by 6months or even a year?

Besides the obvious, which is to over deliver on an amazing product or service... are there any other tips? I.E. would it help to send out letters on their birthday or Christmas?

What would it take to really max out that customer lifespan to where your average members stay members for as long as 6 months to a year or even longer?

Tips? Advice?

thanks in advance

one word... value!

pickle -

I would think automatic billing would be a big help. I know I paid for a gym membership every month for two years that I only used for about 6 months. I would get my bank statement, remind myself to cancel it, forget and redo for the next month. They got their money, I got nothing.

I agree that you need to give them their $ worth every month and including them on the issues they want covered (via survey, etc) would be a great thing to do as well.

Best of luck.

TC