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| Copywriting Discussion Copywriting topics like research, writing, headlines, offers, ads, design, multimedia, direct mail, web, etc. |
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#1 (permalink)
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| Grand Master    |  books -
05-11-2008, 10:40 AM
Anybody read the following 3 books that I added to my reading list yesterday? Thoughts? WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR: Frank Luntz Marketing Metrics: 50+ Metrics Every Executive Should Master Ogilvy onAdvertising: David Ogilvy Of course, Ogilvy's book is long overdue. Lance "If you can lay your head on your pillow each night knowing you gave hundred per cent to your day, success will find you." -- Russell L. Mason |
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#2 (permalink)
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| Expert  | Re: books -
05-11-2008, 11:13 AM
I've not read the Luntz book or Marketing Metrics...(by the way a good tip - unless they have an average of 4 or 5 stars on Amazon - they might not be worth the effort). But you are right - you must read "Ogilvy On Advertising" - it is a classic Steve |
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#3 (permalink)
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| Grand Master | Re: books -
05-11-2008, 09:13 PM
Quote:
Lance "If you can lay your head on your pillow each night knowing you gave hundred per cent to your day, success will find you." -- Russell L. Mason | |
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