 | | ||||||||
| |||||||||
| ||||||
| Copywriting Discussion Copywriting topics like research, writing, headlines, offers, ads, design, multimedia, direct mail, web, etc. |
| Notices |
 |
| | LinkBack | Thread Tools | Display Modes |
#21 (permalink)
  |
| Junior Member   |  Re: Your Favourite Headline -
05-12-2008, 09:10 AM
My favorite is the one I can not find the original article for. It is in two books that I own. Just the headline and not the ad. "How I Made a Fortune With a 'Fool' idea" That is a provocative headline. It takes you in the know more. |
| |           |
|
#22 (permalink)
|
| Expert  | Re: Your Favourite Headline -
05-12-2008, 02:46 PM
Speaking of newspaper headlines... here's a cool site for your favorites: Newseum | Today's Front Pages | Gallery View Shows front pages from many of the nations biggest dailys - cool to see how different publishers, from different regions, announce the same story. Enjoy. |
| | |
|
#23 (permalink)
|
| Super Moderator   | Re: Your Favourite Headline -
05-12-2008, 05:13 PM
A blast from the past... Who Else Wants To Discover The Secret To Writing Headlines That Begin With The Words ‘Who Else’ ? --- “Do You Have What It Takes To Write Powerful Headlines Which Have Quotation Marks And Are In The Form Of A Question?” --- Everybody Laughed When I Used An Old Headline Template To Create My Headline, But When I Put It At The Top Of My Sales Letter….. |
| | |
|
#26 (permalink)
|
| Member | Re: Your Favourite Headline -
05-14-2008, 11:56 PM
Quote:
That's a great one. I think it was actually... "Wife Of Famous Movie Star Swears Under Oath Her New Perfume Does Not Contain An Illegal Sexual Stimulant" I remember Halbert on a tape explaining the whole marketing strategy for that product launch. He packed a hotel in L.A. and got Ernest Borgnine's wife lots and lots and lots of money (don't remember the exact figures, I think it was eventually in the millions). He had 2 big dudes show up in Secret Service type costumes, and one had a briefcase (containing the secret-ingredient perfume) handcuffed to his wrist. Beautiful marriage of copy and marketing. EDIT: I just found the link to his letter where he explains it... The Gary Halbert Letter | |
| | |
|
#28 (permalink)
|
| Junior Expert | Re: Your Favourite Headline -
05-15-2008, 05:12 AM
Rachel, It was something like- "The Loudest Noise You Can Hear Driving A Rolls Royce At 60 mph Is The Sound Of The Electric Clock" I may not have this absolutely right - but someone will get it bang on. According to Ogilvy the engineers at Rolls Royce did try and "quieten" the clock. Steve |
| | |
|
#29 (permalink)
|
| Master | Re: Your Favourite Headline -
05-15-2008, 06:32 AM
This Pierce Arrow ad "The only sound one can hear in the new Pierce-Arrow is the ticking of the electric clock" Also references the Ogilvy version (swipe?). Here's a Halbert Headline you may not have... How You Can Profit From the Coming Stock Market Crash and Financial Bloodbath That Is Going to Be Caused By Cash-Rich Drug Dealers and Other Criminal Scum! How to Find the “Selling Story” Buried in Your Business What would Direct Response Graphic Design look like? And you can get the rest ...ask me how when we discuss your project |
| | |
|
| Currently Active Users Viewing This Thread: 1 (0 members and 1 guests) | |
| Thread Tools | |
| Display Modes | |
Linear Mode
|
|
Similar Threads | ||||
| Thread | Thread Starter | Forum | Replies | Last Post |
| what is your favourite trigger word ? | peterkohar | Copywriting Discussion | 18 | 10-14-2007 06:48 PM |
| What's Your Favourite Sales Page? | Nick Brighton | Copywriting Discussion | 0 | 08-06-2007 05:00 PM |
| Positive headline or Negative headline? | Domain Name Guy | Copywriting Discussion | 10 | 02-07-2007 04:22 AM |
| Your favourite Sales Books | SteveK | Copywriting Discussion | 11 | 10-04-2006 05:22 PM |
| Post your Favourite NameSqueeze Opt In Page? | pro007 | Copywriting Discussion | 5 | 02-28-2006 03:03 PM |
