Having just bought Earl Nightingales' DVD/CDs directly from nightingale.com , I was thrilled to get on their direct mail list too, as they have some sizzling-hot controls they send out ... I wish I'd done that earlier; the copy is terrific, as are the envelopes, to study for direct-mail controls. So that's my tip of the day, go buy "Lead the Field" CDs or other Nightingale product and a) learn a lot from it and b) study the direct-mail controls they'll then send you afterwards, promoting various products they have.

Any other great dm lists to get on? (eg agora/boardroom etc - how? others?)

-K

p.s. I find it important, because I'll be doing a LOT more direct-mail, the one time I'd tried it last year I got a terrific response for my seminar, sending a 2-step postcard sequence to my customer list (Alex Mondossians' course was helpful, I used that for tips), so I'm going to expand my direct mail approach significantly, via postcard marketing.

I'll be creating a postcard marketing course too, though not til 2010.
I just registered postcardcourse.com postcardprofiting.com etc, which brings the number of domains I now own to just over 1,000. Now if only I could clone myself 6 times over, I could bring product to market years faster... ah well.

Ken -

If you need any help with postcards let me know, I use them all the time. Best of luck.


Tim

Good tip, Ken. I love "Lead The Field" - one of the best.

I'm sure you've heard his "As A Man Thinketh" series based on the James Allen book.

"You are, at this moment, standing, right in the middle of your own "acres of diamonds."

Gives me chills every time.

What a killer line!

Have you ever used it any of your copy?


Steve

It's Earl Nightingale's line from "Lead The Field."
Earl Nightingale: The Official Website: Acres of Diamonds

He adopted it from a Russell Conwell speech.

American Rhetoric: Russell Conwell -- "Acres of Diamonds"

Well as I said it's such a brilliant line.

Can you imagine how emotionally fired up a prospect would feel reading that line in a sales promo?

I wouldn't want to "steal" it verbatim - but it could be adapted.


Steve

Sure. I've seen versions of it in several forms. It's an effective theme for alerting small business owners to the hidden value lying in their own websites.

And if you steal that idea from me be sure to spread some rep point my way ; )

Now now I didn't say I would "steal" it - more like 'adapt" it...

And yea if and when I know how to knock out some rep points - I'll make sure you get some.

(blimey this tech stuff truly escapes me...)

Wish I knew how to do the Paypal thing as well - because I'm sure people would pay me NOT to post...


Steve

Love that quote too.

And I'll have to head right over to nightingale.com to check which item I should get so I can get on their mailing list. Then again, maybe they'll just let me sign up for it like everybody else?

Elisabeth