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| Copywriting Discussion Copywriting topics like research, writing, headlines, offers, ads, design, multimedia, direct mail, web, etc. |
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#1 (permalink)
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| Guest Posts: n/a |  $24.95 vs. one that ends in a "7?" -
03-28-2005, 10:41 AM
From what I've read online, it seems a $27, $37, $47 or $57 price for an eBook would do better than a $24.95 eBook or even a $19.95 eBook (even if the information was the exact same). Thoughts? I'm specifically interested in re-pricing an eBook I sell on my Web site from it's current price ($24.95) to one that ends in a "7". Steven |
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#2 (permalink)
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| Senior Member    | Re: $24.95 vs. one that ends in a "7?" -
03-28-2005, 03:55 PM
I've read that theory, too. Supposedly it's been tested extensively. I priced my ebook accordingly, at $27. Then I experimented and upped it to $29.95. Sales increased. Not sure what I should conclude about that...  but I'm happy! |
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