I was wondering what different reasons individual writers have for doing this.

It would be good to hear different reasons.

Rezbi,

There are several reasons:

Some copywriters farm out work to their apprentices.

Some are just too doggone busy to write their own copy.

Others do a great job writing copy for others but have a difficult time writing their own copy.

These are the main reasons I've heard expressed from others.

Deb

Most are too busy and are overloaded with work. So they need help.

Some are too busy running a business (not all are full time copywriters) so while they can write copy it makes more sense to hire out.

Another reason is a specialist for a specific niche. Could be product. Could be format -- for instance white papers in many cases should be viewed as a form of copywriting.

Because we're lazy and copywriting done right can be a lot of work.

Because you've graduated from "copywriter" to "marketer."

Seems to me that might be a demotion. After all, when was the last time you heard of a copywriter hiring a marketer to help them sell a product?

Of course, the term "marketer" is tossed around so casually anymore that it doesn't have the same impact it used to.

The best reason I've heard from a veteran copywriter on why they outsource: because it expands their weekly/monthly capacity to accept client projects. They may not make as much on the outsourced work as normal, but they are still making some nice monies for their trouble.

I don't outsource the copy as much as I do design work, research and some admin tasks so I have time to write. I have hired on large projects but the client knows I'm hiring to cover particular sections of a website, for example. I have acted as project manager for some very large projects so in those cases I outsource--divide and conquer.

That's a good way to put it.

Of course it depends on people's interpretation.