Hi everyone,

Just wanted to get some opinions/experiences related to displaying a services cost on their page.

Like many site, I have my price towards the bottom of my main page. It's not all the way at the bottom, but towards it.

I'm surprised by a lot of people who leave the site angry that they can't find the price.

Anyone else find this?

Any tips?

Thanks in advance!

Steve

I get irritated with long copy where I can't easily find the price. Once the piece has engaged me a tad, I tend to scroll down to the end to find the price. God knows where people put their prices these days - I nearly always end up clicking through to the order page to find it out. How this must skew people's webstats, especially if I'm not the only one doing this.

So there they are thinking "we got 90 people clicking through to our order page yesterday, but only 5 of them bought". So off they rush to figure out what's wrong with the order page (maybe nothing), when the real problem is the copy page and not being able to easily find the price.

HTH,

Jane

Jane,

I've also found that a lot of people jump to the order page to find the price (they don't want to waste their time just to find that the price is too high). Heck, I do it myself!

Steve

Does it mean that you have lots of stuff after you present your price? Also that your call to action does not have the price near by?

May be you can display your price once again near the order buttons and PS.

Here is a project I have just done. Price is instant. Check out for your self...

http://www.orangebeetle.com/projects...imageprov3.htm

Very interesting Alan...

My fear has always been that if people saw my price instantly, they would turn away before reading all the good stuff explaining why it's such a good deal.

Steve

Hi Steve,

I'd say it's best to test your click-throughs using either of the methods. Having the price handy helps the reader get comfortable with you and if you publish the price in easy understandable numbers, eg, x amount per day, etc, interested prospects carry on reading.

Customers are customers only because they are interested in your product or service and the results you promise. When they are prospects they evaluate the product/service using many factors and price is a major one. If the price is kept hidden it creates irritation to buyers and they may find their own answers as to why the price isn't shown.

As long as the price and the perceived value of the product/service are in cohesion, I won't mind reading good copy and interesting points. It has to be useful to me and to my business.

Just a few comments.

Good points. Thank you.

Steve

In my offline business that I run we always present the price to the client upfront, usually in the first meeting itself. This helps the prospect to form a rough budget in his mind and move forward. How we do this is present him with our pre-configured web packs allowing them to choose what level of service they would like to avail. Helps a lot to create a comfortable atmosphere. Regards.

Steve, welcome.