Dear Guru's,

I have come to this forum in the hope of turning around my business. Over the next few weeks you will see me posting a lot of questions here I hope I don't over do it but im dead set on making my business a success!

I am marketing a web design training package and I have 3 actions I would like my visitor to take. Either sign up for a demo, complete a form for a consultant to give them a call or buy the product.

Am I over complicating things here? Should I just make the call to action to buy the course and list my freephone number on the page?

I am thinking of removing the demo and replacing it with a video of me using the course and talking people through the features. Is this a bad move? I want to improve the quality of my leads but dont want to lose people details who I may have been able to close.

Many thanks in advance for taking the time.

PS I have posted a job for this but not sure if I will get any takers due to my budget so really appreciate your help.

No idea what the 'Guru's' will say but speaking as a consumer who has bought numerous packages online it was always the Ad that sold me but the demo was nice to confirm whether I could actually operate the program myself. A video might not enable the buyer to know that? Perhaps offer them both.

Perhaps see what the others who sell this type of course are doing?

Adding an opt-in box for an autoresponder series would be helpful too.

For example, you could have a series of seven e-mails about something like "Top 7 Mistakes that Web Designers Make." That way you capture the e-mail addresses of people who are interested, but not interested enough to sign up for a demo at that moment.

Good luck.

--Anita

Where's yer site??

its a new site still in development and not been launched yet:

Webmaster Training | Web Design Courses | Flash Training | HTML Training

I wrote the original copy after reading a 3 page tutorial on sales letters so its pretty bad and im re-doing the template to be "liquid". Since then I have read 2 really good books on direct response marketing so my next draft which I am working on now should be a big improvement.

I was selling this package on another site but the business partnership went bad so I am starting from scratch again.

Creative - my main competition make appointments and send sales people to customers house to make the close, others have expensive "drop in" centres. My package costs 25% of what they charge which I can do by working every hour in the day and keeping my overheads to a minimum lol. Im thinking of including copy naming like 3 of the biggest training companies in the UK and inviting my visitors to get a quote and compare the training. I bought an ecommerce platform recently and thats what the sales person did to me, he gave me all his competitors and then listed the reasons why his product was better. I had a quick look at one of them but the confidence the salesperson put across sold the product to me. Not 100% sure this will work tho.

Anita - thats a great idea, I was wondering what subject to set my auto responder on and I think I have found it now!

G,

Those points you made to me about what the comeptition does are very good lures to get people to buy your product

ie


Buy in your own time online, no home visits, no high pressured sales men will call and up to 25% less than my biggest competitior!

Something likle that, I'm no CW, but I think those points you made are things the customer may like to know.

Meanwhile, Ads on sites like mine can bring in sales. I can put a link on mine if you like. It's called A Technophobes Guide To The Internet and I have just started earning from Adsense, so people are finally clicking the Ads on my sites (about time too)

The site is appropriate for your product. I have a few links on my sites and in some cases I am their top referrer. It's all about how the link is placed etc. For example on X-Posed blog (about relationships) I refer traffic to a site called blog dumps. The way I get my traffic to go there is by having a banner thing saying:
'see why I got dumped here'

You can see why people click it, play on words given nature of my site.

Anyway, Good luck with the business and pm me your link/banner etc. I'll run an Ad for a month for free. If you get some sales as a result we can discuss further placement arangements.