Hello all,

i was just wondering . has anyone here ever tested guarenttes with odd numbers . like 33 days 69 day 123 day or whatever.maybe even 63.95 day guarentee .

i am just guessing at the numbers but has anyone ever tested something like that .


Ken

Yup. Actually lowers response. Don't know why.

Unless there's a very specific reason for the guarantee being odd like that (and sometimes, that's true in certain cases and therefore the odd number is actually a credibility booster), use round numbers.

But, my tests were limited -- so I may be misleading you with my results, here.