Greetings Copy Cronies,

Is anyone else following Gary Halbert's free posting of his amazing Boron Letters? I know Erik Mulder's reading them -- we discussed by email today... and Simon Payn, too.

See: http://www.thegaryhalbertletter.com

I'll admit that the first three letters took a bit to get going... you'll understand when you read them.

But, now -- he's getting into the meat of direct marketing... beginning with "Finding Hot Markets." It's nothing short of brilliant and enlightening.

His explaination of how to use the SRDS -- and what it can do for you, is truly terrific. (Note: You may have seen my other post about the online SRDS at http://www.copywritersboard.com/viewtopic.php?t=637 here on the board)

If others are interested in exchanging ideas -- and discussing the "Boron Letters" as Gary posts them, perhaps this would be a good place to do it.

I know I'm learning a ton from what I'm reading... especially in chapters 4-6.

Anyone else?

Oh... I'm enjoying them all very much. I don't mind the life lessons either - dramatic circumstances have a way of bringing the more important things in life closer to home and to the surface - I enjoy reading such heart-felt father-son suggestions.

Reminds me of a book my mother gave me about to 15 years ago - Life's Little Instruction Book - notes from a father to a son as the son was going off to college (maybe my mother was hoping I'd go back to college! )...

Great little book - It's full of hundreds of little life tips on almost just as many subjects, stuff like:

239 - Never deprive someone of hope, it might be all they have.

287 - Promise big. Deliver big.

325 - Be wary of people who tell you how honest they are.

332 - Live your life as an exclamation, not an explanation

373 - Let your children overhear you saying complimentary things about them to other adults.

379 - Forget committees. New, noble, world-changing ideas always come from one person working alone.

384 - Never give a loved one a gift that suggests they need improvement.

26 - If in a fight, hit first, and hit hard.

43 - Never give up on anybody, miracles happen everyday.

Anyway, I'm enjoying Gary's shared "life lessons" - it helps put the marketing stuff in balance.

Tim

I love the "life" advice as well...

My dad wasn't always around so reading Gary's personal letters gives me a great idea of what a good upbringing from a father to a son is. And beyond that, it's just great advice.

I actually increased my running and working out again... I started again a while ago but as I started reading the Boron Letters, I starting doing more... And I'm feeling much better because of it.

I believe that personal development is just as important (even more so) than making money... There are plenty of rich workaholics out there with no success or enjoyment in life other than their business.

And of course, the direct marketing info is just gold. It drives home much more impact knowing that this is what he taught his son... Because then you know this must be the creme de la creme of a good DM education

If only my dad taught me this back when I was 16